Brands that provide their customers with once-in-a-lifetime, insider access will have both a customer and a word-of-mouth advocate for life.
Alexandria, Va (PRWEB) October 28, 2011
In recent years, there has been a shift in focus away from “traditional” customer loyalty rewards programs featuring one-time transactions such as pure points redemptions for goods and services, to programs providing access to exclusive, once-in-a-lifetime experiences. These “experiential rewards” have proven to be powerful customer engagement and loyalty tools with a strong bottom line impact—directly linking the memorable experiences customers have with a brand, creating a lasting bond.
Learn more about experiential rewards programs during the upcoming webinar, “Experiential Rewards Programs: Rewarding Customer Loyalty One Unforgettable Experience at a Time”. Presented on Tuesday November 15, 2011 at 1:00pm by Mark Robeson, Senior Vice President, Sales and Marketing and Jamie Comiskey, Vice President of Experiential Programs with VIPdesk, this webinar will review how experiential rewards programs can increase customer engagement and loyalty, brand identification, and word of mouth advocacy in a way that other customer loyalty and rewards offerings simply can’t surpass.
“VIPdesk has been providing experiential rewards programs since 1999, in which time we have come to recognize that without a doubt what customers value in a loyalty program—more than a discount program or coupon—is an unforgettable experience,” said Jamie Comiskey, Vice President of Experiential Programs with VIPdesk. “Brands that provide their customers with once-in-a-lifetime, insider access will have both a customer, and a word-of-mouth advocate, for life.”
This educational webinar will cover:
- The evolution of experiential rewards programs: past, present and future trends
- The benefits of incorporating experiential offerings into an overall customer loyalty program
- Success factors to consider when adding experiential rewards to an existing rewards program
- Program considerations: development, fulfillment and management of your rewards program
- Who defines “once-in-lifetime”? Tailoring your programs to your end-users.
- Lessons learned: what works and why
Space in this webinar is limited to the first 100 registrants—register today at http://bit.ly/thL5c4.
For more information, contact VIPdesk Marketing at 703-837-3507 or marketing(at)vipdesk(dot)com.
For over a decade, the world's most prominent companies have relied on VIPdesk to provide highly personalized concierge and customer loyalty solutions to engage and service their customers. VIPdesk’s full suite of service offerings, supported by a team of over 1,200 global professionals, includes concierge and customer loyalty solutions, experiential offerings and assistance services. To learn more about how VIPdesk provides impeccable service, visit http://www.vipdesk.com.