Cambridge, MA (PRWEB) May 5, 2010
LeveragePoint Innovations Inc. (http://www.leveragepoint.com), the online Value Management Company, today announced completion of their Value Management Online Solution. Using the Software as a Service (SaaS) technology and delivery method, LeveragePoint now has a full set of Value Management tools that enable value-based marketing, pricing and sales. Organizations can now translate their unique value to drive margin impact.
LeveragePoint’s software tools help B2B companies create, communicate and capture the full value of their products or offerings. Using LeveragePoint solutions, marketers and sales people can now quickly put together the key elements of a value-based pricing strategy, using “what-if” scenarios and visual models. Web 2.0 style collaboration features provide a critical feedback loop between marketing and sales, quickly integrating real-time field intelligence on customer responses and competitor pricing back into value models.
“There’s no more guesswork,” according to Steven Forth, CEO of LeveragePoint. “Companies leave money on the table when sales people negotiate price instead of value. With LeveragePoint software, value models can be quickly generated and shared with sales and channel partners. Everyone in the organization is consistently on-message about the value proposition when communicating with customers.”
Dr. Thomas Nagle, the developer of the methodology that underlies the LeveragePoint toolset, admitted, “It’s sort of addictive.”
Laurie Andriate, Chief Marketing Officer of WR Grace, commented after a global deployment of LeveragePoint tools, “This far surpasses what I expected. This is very powerful.”
LeveragePoint toolset shifts the focus away from price setting to understanding the drivers of customer value and how to appropriately capture that value through pricing. Companies that employ LeveragePoint software use value management to speed sales growth by creating more economically attractive offers, to increase margins by targeting the best customers, to retain customer loyalty by demonstrating superior value, and to justify premium prices by proving value.
The Value Management Solution will be formally unveiled tomorrow in Chicago at the annual conference of the Professional Pricing Society, of which LeveragePoint is a sponsor. Dr. Nagle and officers of LeveragePoint will be available at booth #12 on the expo floor of the PPS conference to demonstrate Value Management.
LeveragePoint Innovations Inc. (http://www.leveragepoint.com) is an innovative provider of Software-as-a-Service (SaaS) solutions for Customer Value Management, helping business-to-business companies prove their product’s value relative to their competition. LeveragePoint's online tools define key value drivers and communicate this information through the sales force to customers, enabling companies to capture additional value and higher margins. LeveragePoint’s Value Management Solution was designed by the world's leading experts from the Strategic Pricing Group, including Tom Nagle and John Hogan. LeveragePoint provides a unique collaborative platform for product, marketing, pricing, and sales, facilitating communication in the entire organization. LeveragePoint Innovations Inc. is headquartered in Cambridge, Massachusetts, with clients and services worldwide.