Lulu Avenue Adds New Stylish, Affordable Moissanite Jewelry Designs through Exclusive Agreement with Jude Frances

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Starting this Spring, Style Advisors may host a trunk show and introduce a new line of affordable, yet fashionable Moissanite jewelry designs from Jude Frances.

Lulu Avenue

Our Style Advisors will have the kind of exclusive and fun merchandise that is indicative of the best opportunities available in direct sales.

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Lulu Avenue, a direct seller of Moissanite gemstones, The Most Brilliant Jewel in the World®, is expanding its line of classic, sexy, elegant yet affordable jewelry designs. Through an exclusive agreement with Jude Frances, Lulu Avenue will bring their unique, trend setting and style-defining jewelry to the marketplace.

Jude Frances is a multi-million dollar brand available from high end retailers such as Saks Fifth Avenue, Neiman Marcus and luxury boutiques across the country. The company will develop Moissanite designs which will be available from Lulu Avenue Style Advisors this Spring.

Lulu Avenue Style Advisors share their personal sense of style while helping women develop theirs. Hosting a home trunk show offers Advisors a way to earn commissions while building their own jewelry collection. According to company sales figures, on average, a Style Advisor earns $50-75 per hour in commissions.

“Our Style Advisors will have the kind of exclusive and fun merchandise that is indicative of the best opportunities available in direct sales,” commented Kevin S. Raulston, General Manager of Charles & Colvard Direct, LLC, the parent company of Lulu Avenue. “Previously we were unique in blending fashion and on-trend Moissanite jewelry, but now we have positioned our Style Advisors to have affordable designer products available nowhere else upon which to build their businesses.”

Lulu Avenue,a division of Charles & Colvard Direct, LLC., brings style, substance and empowerment to women across the country. Jude Frances shares Lulu Avenue’s dedication to helping women build profitable businesses.

“This is our opportunity to design with Moissanite gems,” commented Frances Gadbois, co-founder of Jude Frances. “It also supports our commitment to supporting women business ownership through direct selling,” continued Jude Steele, co-founder of Jude Frances. The agreement leverages Frances Gadbois and Jude Steele’s style and fashion world access, to further enhance Lulu Avenue Style Advisors’ fashion credibility, opportunity and community.

Jude Frances’ fashion jewelry is now available through Lulu Avenue and JudeFrances Moissanite designs for Lulu Avenue will debut in the Lulu Avenue Spring 2013 catalog. Visit to learn more and to sign up to host a home trunk show.

About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the global sole source of Moissanite, a unique, near-colorless created gemstone that is distinct from other gemstones and jewels based on its exceptional fire, brilliance, luster, durability, and rarity. Charles & Colvard Created Moissanite® and Forever Brilliant® are currently incorporated into fine jewelry sold through domestic and international retailers and other sales channels. Charles & Colvard, Ltd. is headquartered in Morrisville, North Carolina, and its common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements expressing expectations regarding our future and projections relating to products, sales, revenues, and earnings are typical of such statements and are made under the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, representations, and contentions and are not historical facts and typically are identified by use of terms such as “may,” “will,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “continue,” and similar words, although some forward-looking statements are expressed differently.

All forward-looking statements are subject to the risks and uncertainties inherent in predicting the future. You should be aware that although the forward-looking statements included herein represent management’s current judgment and expectations, our actual results may differ materially from those projected, stated, or implied in these forward-looking statements as a result of many factors including, but not limited to, our dependence on consumer acceptance and growth of sales of our products resulting from our strategic initiatives; dependence on a limited number of customers; our current wholesale customers’ potential perception of us as a competitor in the finished jewelry business; general economic and market conditions, including the current economic environment; dependence on Cree, Inc. as the current supplier of the raw material; intense competition in the worldwide jewelry industry; the financial condition of our major customers; risks of conducting business in foreign countries; the pricing of precious metals, which is beyond our control; the potential impact of seasonality on our business; our ability to protect our intellectual property; the risk of a failure of our information technology infrastructure to protect confidential information and prevent security breaches; and possible adverse effects of governmental regulation and oversight, in addition to the other risks and uncertainties described in our filings with the Securities and Exchange Commission, or the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2011 and subsequent reports filed with the SEC. Forward-looking statements speak only as of the date they are made. We undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur except as required by the federal securities laws, and you are urged to review and consider disclosures that we make in the reports that we file with the SEC that discuss other factors relevant to our business.

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Ann Raulston
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