Lumiday™ and Luminite™ All-Natural Wellness Supplements Launch in U.S. Rite Aid Stores

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Direct Digital LLC, the creator and marketer of some of today’s leading nutritional supplements recently announced that two of its products, Lumiday™ Natural Mood Enhancement and Luminite™ Natural Sleep Support, will now be carried nationwide in over 2000 Rite Aid retail stores as well as via the e-commerce site http://www.RiteAidOnlineStore.com.

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We are thrilled to have the opportunity to showcase Direct Digital’s portfolio of products with an organization that places a priority on total and complete health.

Direct Digital LLC, the creator and marketer of some of today’s leading nutritional supplements recently announced that two of its products, Lumiday™ Natural Mood Enhancement and Luminite™ Natural Sleep Support, will now be carried nationwide in over 2000 Rite Aid retail stores as well as via the e-commerce site http://www.RiteAidOnlineStore.com.

The addition of Lumiday Natural Mood Enhancement and Luminite Natural Sleep Support within Rite Aid signifies a major milestone in the relationship between the retailer and Direct Digital. The two organizations already enjoy a healthy sales partnership, having recently executed a hugely successful launch with Instaflex™ Joint Support. In taking this next step and adding two additional wellness brands, it further solidifies the partnership between one of the nation’s premiere drugstore chains and one of the top product development companies.

The Lumiday-Luminite duo boast highly efficacious, premium formulations which perform as promised. Lumiday may help alleviate feelings of general anxiety and stress, while also providing a good mood boost and daily dose of energy. Luminite, on the other hand, supports an enhanced state of sleep and relaxation while also helping an individual feel more calm and rested. Both product lines further the Direct Digital quality commitment to provide its customer with natural formulations paired with clinically effective doses of active ingredients. By maintaining high levels of key blends at competitive price points, Direct Digital’s achieves its mission of enhancing the overall lifestyle of a health-conscious population which is becoming more aware of the benefits of complete body wellness.

Direct Digital also believes its mission resonates with the core Rite Aid consumer. “The Rite Aid customer strives for optimum wellness and effective, lasting solutions to their health concerns,” stated Direct Digital’s Co-Founder and President, Brandon Adcock. “Thanks to this continuing partnership, shoppers will now have access to innovative, exciting wellness options that provide real, lasting results for issues that have sometimes been ignored. Lumiday and Luminite offer a means to help improve an individual’s overall emotional and physical well-being. We are thrilled to have the opportunity to showcase Direct Digital’s portfolio of products with an organization that places a priority on total and complete health.”

To learn more about Lumiday or Luminite, please visit http://www.Lumiday.com.

About Rite Aid:
Rite Aid Corporation, is one of the nation’s leading drugstore chains with over 4000 stores. It is the largest drugstore chain on the East Coast and the third largest in the United States. For more information, visit http://www.riteaid.com

About Direct Digital:
Direct Digital LLC, based in Boston, MA and Charlotte, NC, is a leader in product development, digital marketing and owns the NUGENIX™, Instaflex™, Lumiday™, and Luminite™ brands. All Direct Digital products are distributed throughout North America and internationally in both Canada and the Middle East. For additional information about Direct Digital or its complete line-up of wellness products, please visit http://www.DirectDigitalllc.com.

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