LUV Footwear Launches at FFANY in New York

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A pop-culture lifestyle brand inspired for, with, and from the creativity that blooms in young girls' souls, LUV Footwear is about much more than shoes. Our line includes collectible, limited edition footwear that we like to call "T-shirts" for your feet. In an effort to extend our passion for artistic expression LUV supports creativity through art exhibits, art contests, art scholarships and by hosting other participating opportunities in the world of art.

LUV Footwear debuts our lightweight, sublimated shoes available in toddler thru adult sizes.

Adult styles shown (kids sizing available) L to R: Yellow Flower and Rubberband, retail $44.99

Our passion reaches beyond just design and sales, we wanted to create a brand with a purpose to help others that share in the love of arts. We are bringing exposure and opportunities to empower this younger generation.

LUV Footwear launches at FFANY in New York.

Girls of all ages love shoes, which is exactly why LUV Footwear creates lovable footwear and accessories. Utilizing their shoes as a canvas for creativity, LUV’s signature product is a modern ballerina style flat. Designed with an injected mold outsole and Lycra top these comfy, lightweight and adorable shoes feature gorgeous graphics and lifelike photographs thanks to the sublimation process. This creative printing style allows for exact reproduction of digital art and photos onto synthetic fabrics and offers limitless possibilities when applying artwork to wearable LUV products.

Offered in European sizes 24-41 (toddler thru adult) LUV Footwear is not only great looking but also affordable. Most styles retail in the $29.95–$59.95 range, with unique, limited edition collections retailing up to $150. LUV will kick off their world debut in the U.S this month followed by a global launch starting in Asia and Europe in spring 2012. Adult styles shown below (also available in kids sizes) L to R: Yellow Flower and Rubberband, retail $44.99

In addition to producing cute, creative footwear, LUV also has a distinctive mission to empower girls and encourage artistic expression, LUV Footwear aims to guide young women to find significance in their perspectives and creative passions. LUV will show its support for aspiring female artists by offering profits of its sales to scholarships, endowments, and events.

“Our passion reaches beyond just design and sales, we wanted to create a brand with a purpose to help others that share in the love of arts. We are bringing exposure and opportunities to empower this younger generation.” —Maggie Finneran

LUV was conceptualized and created by the talented minds of Michael Toschi and Maggie Finneran. Toschi is a leading designer and manufacturer of men’s and women’s performance luxury footwear while Finneran is an accomplished and respected leader and brand builder of the luxury goods market including top brands such as Taryn Rose, Rock & Republic, Chaiken and Capone, Linda Loudermilk and Vosges Chocolates. Together they are creating a fresh and fun take on footwear.

The world debut of the LUV Footwear collection will kick off June 7-9 at FFANY in suite 1406 of the Hilton Hotel in New York. Throughout the three day show, the founders of LUV Footwear, Toschi and Finneran, will be on hand to meet with buyers as well as media contacts to unveil the new product and share the creative vision behind LUV Footwear.

About LUV Footwear
A pop-culture lifestyle brand inspired for, with, and from the creativity that blooms in young girls' souls, LUV Footwear is about much more than shoes. Our line includes collectible, limited edition footwear that we like to call "T-shirts" for your feet. In an effort to extend our passion for artistic expression LUV supports creativity through art exhibits, art contests, art scholarships and by hosting other participating opportunities in the world of art.

At LUV we believe art is the most accepting and raw form of LUV. Our “infinite hearts” logo represents the unlimited possibilities available to young female artists. For information about LUV Footwear or how to purchase, please contact Maggie Finneran or visit http://www.luvfootwear.com.

Follow at http://Facebook.com/LUVfootwear and http://Twitter.com/LUVONLUV

For all media inquiries
Maggie Finneran
+ 1-415-494-3588
maggie(at)luvfootwear(dot)com

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lori Epner
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