WatchChoice.com Launches New Luxury Watch Website

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WatchChoice.com has launched a new website, seeing an opportunity to offer choice and value to luxury watch buyers in a slowing market.

With the economy placing increasing pressure on buyer's wallets, choosing the right luxury watch at the right price has become even more important than ever

Recognising the opportunity for a new player in the luxury watch market, the WatchChoice.com website was launched earlier this month to provide greater choice and value to buyers of luxury and vintage watches.

US and European online luxury watch dealers are reporting slowing sales in the second half of 2008. With sales of both new luxury watches, as well as second hand luxury watches affected, 2009 is not expected to be any better.

WatchChoice.com recognises that online buyers of luxury watches are looking for a way to find and compare a wide range of watches for sale through one website. WatchChoice.com displays the luxury watch inventories of a growing number of worldwide watch dealers. 24 dealers from the US, Europe and Asia have already signed to the website with 15,500 new luxury watches and second hand luxury watches listed for sale.

Glenn Palmer, WatchChoice.com's Managing Director, says "the early challenge for the company has been to build sufficient luxury watch listings to deliver buyers the choice our name promises as well as ensuring visitors have a great browsing experience through user-friendly website design.

"With the economy placing increasing pressure on buyer's wallets, choosing the right luxury watch at the right price has become even more important than ever" says Palmer. "A sign that value is becoming more important is that we are seeing that good quality second hand luxury watches have become even more attractive as an affordable alternative to a new luxury watch as a way of having the watch you want on your wrist, at a price you can afford. For example, thousands of dollars can be saved by buying something like a second hand rather than new Rolex in perfect condition".

WatchChoice.com attributes part of its success to watch dealers looking for cost effective ways to highlight their luxury watch stock in a slowing market where buyers are becoming harder to come by. We are very pleased with the quality of dealers that have signed with WatchChoice.com at this early stage and we are working hard to build the variety of luxury watches and dealers represented on the site."

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