We receive more and more bookings from people who once saw luxury cars only in journals. Hiring a luxury car seems to come not only from fans of luxury cars but also from those who link a luxury car to fancy lifestyle.
(PRWEB) June 21, 2010
Renting a luxury car is an expensive pleasure. In many of the popular vacation areas in Europe one can find luxury car rental agencies which rent, in high season, about 25 luxury cars a day. The typical character of the renter varies - a millionaire from Ireland, a prince from United Arab Emirates or an owner of a high-tech company from France.
However, as the passion for luxury cars is shared by many, luxury car dealers try to make the best offer and reach out to those who can stretch their vacation budget. It is not uncommon even for a high-middle class vacationer to stay for several weeks in a leisure area at the north costs of the Mediterranean - be it in Italy, France or Spain, and order a sports car or a Range Rover for a dreamy vacation. Car dealers do their best to allow this dream to become a reality.
Today, the difference between a mid-range and a luxury car are not as high as before, especially for long term rentals. Philip Tobin, director of Marbella Luxury Car Hire agency, comments that those who are passionate about driving a prestigious car are closer than ever to fulfill their desire. "We receive more and more bookings from people who once saw luxury cars only in journals”, says Phil. “Hiring a luxury car seems to come not only from fans of luxury cars but also from those who link a luxury car to fancy lifestyle and want to make the most of their vacation".
In European websites the rates for long term luxury cars, e.g. three or more weeks of rental, will cost between 8000 EUR to 12000 EUR for BMW, Mercedes, Porch and other luxury brands. In comparison, a Peugeot 407 for the same time period will get close to 2000 EUR – the ratio was much higher some years back.
According to Phil Tobin, there is a special interest for 4wd cars - Range Rover, Discovery, and 4X4 cars by Porch and Mercedes, especially in the south of Spain. "People prefer a spacious and convenient car for their family, and would like to drive off road in the area of Costa Del Sol”, he comments. “However, we still encounter the ongoing need for flashy cars such as BMW, Audi, Bentley or Lamborghini for business meetings or fun vacation times".
Another factor that plays into the hands of luxury car rental agencies in Spain is the global economical crisis, which has caused a shortage in supply for low to mid-range rental cars. Budget car agencies struggle to receive financing from the banks, and therefore must charge higher prices to cover their investment. This practically eliminates the budget car rental market. Back in 2007 the going rate for Ford Focus was around 40 EUR per day and now it is commonly quoted at around 150 EUR/day. A luxurious BMW 135i Cabriolet in 2010 is available for as low as 180 EUR/day, making it a reasonable stretch of budget. More than ever are now seizing this opportunity to fulfill their dream and upgrade to a luxury car..
About Marbella Luxury Car Hire:
MarbellaLuxuryCarHire.com is a Marbella Luxury Car Rental agency with the largest luxury car fleet in Spain from various categories, including: 4X4's, convertibles, supercars, sports car and more. The agency covers all areas and cities in Spain and offers complementary VIP services such as Airport pick up, Chauffeur car hire, VIP protection, Villa Rentals, limousine Rental and also a VIP card for exclusive lounges and nightlife in the Marbella area. Marbella Luxury Car Hire is also the official sponsor of Nikki Beach Marbella.