Global Broadband TV Service Provider M2B World, Inc. Delivers M2Btv PONY Set-top Boxes to Homes in the U.S. and Singapore

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M2Btv goes fully operational as first shipment of 10,000 units of PONY set-top boxes is on-target to meet demand from home users and corporate clients alike.

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The very positive market response shows that the M2Btv subscriber appreciates the total package of value we are offering

Amaru, Inc. (AMRU), through its Hollywood-based subsidiary M2B World, Inc., has announced that its cutting-edge PONY set-top box is being delivered and installed in homes on both sides of the globe, primarily for subscribers in the U.S. and Singapore. The stronger-than-expected demand for PONY is due to interest from corporate clients that want to acquire PONY for its highly-valued video conferencing broadband capability.

M2Btv and PONY - unveiled June 2006 in an exclusive Beverly Hills preview to the U.S. media - is a next-generation entertainment solution that allows viewers to transform an existing television screen into an all-in-one utility for on-demand entertainment and video communication powered by any broadband connection.

This Global Broadband TV service delivered through M2Btv and PONY is an integral offering by Amaru, Inc. in reinforcing the company’s leading position as a global provider of interactive video-on-demand streaming and e-commerce over broadband channels, Internet portals and 3G devices.

Available globally for purchase online, and eventually through local distributors such as retail chain stores in the U.S., the company maintains its target to ship 250,000 PONY boxes within the next 12 months.

M2Btv is the result of years of content aggregation from entertainment networks around the world, the development of proprietary video streaming systems, and know-how in channel programming to deliver an ultimate lifestyle service catering to the fast-growing global market of broadband users.

“The very positive market response shows that the M2Btv subscriber appreciates the total package of value we are offering,” says Rebecca Binny, General Manager of M2B World, Inc. “We will continue to build and enhance our line-up of on-demand entertainment and services to meet the changing lifestyle needs of today’s consumers for on-demand personalized media entertainment that takes full advantage of the power of Internet broadband. The M2Btv PONY delivers this ultimate lifestyle choice at a very affordable cost to benefit consumers in the U.S. and around the world.”

Being the size of an average DVD player, the M2Btv PONY becomes an easy addition into any subscriber’s entertainment system. PONY is packaged with a smart remote, camera and microphone; with other value-added accessories, like a wireless keyboard, available for additional purchase. Once installed, the subscriber can then access over 40 channels of video-on-demand entertainment comprising both U.S. and Asian programming. This includes the largest collections of content on broadband for glamour/ fashion, horror, Hollywood classics, and a wide repertoire of lifestyle, comedy, action, travel, documentaries, on-demand learning and online shopping channels.

Along with popular entertainment programming, PONY enables the subscriber to utilize such highly-appreciated features as:

  • “Face2Face” - a user-friendly Video Conferencing option;
  • “Video Mail” - a live video recording of a subscriber’s message;
  • “Shopping” – online shopping services;
  • “Travel” – online travel guides and booking services; and
  • “Internet” – the expected standard for Internet browsing

M2Btv and PONY will be available to U.S. subscribers for approximately $25 USD a month.

For more info: http://www.M2Btv.com

About Amaru Inc. (AMRU) and M2B

Amaru, Inc., a Nevada corporation, through its subsidiaries under the M2B brand, is a leader in the Broadband Media Entertainment business, and a major provider of interactive Entertainment-on-demand, Education-on-demand and e-commerce streaming over Broadband channels, Internet portals, and 3G devices. To date, the Company has launched multiple Broadband TV websites for Hollywood and Asian entertainment, education and online shopping, with over 100 channels designed to cater to various consumer segments and lifestyles. Its content covers diverse genres such as movies, dramas, comedies, documentaries, music, fashion, lifestyle, edutainment, and more. The M2B brand has established its competitive edge by offering access to an expansive range of content libraries for aggregation, distribution and syndication on Broadband and other media; including rights for merchandising, product branding, promotion and publicity.

Globally, Amaru Inc and M2B are expanding through several integrated companies including:

1. M2B World Inc – leads the US market and is based in Hollywood, CA.

2. M2B World Pte Ltd – directs the Asian markets through its Singapore office and representative office in Shanghai, China

3. M2B Australia Pty Ltd – oversees Oceania markets

4. M2B Entertainment Inc. – oversees Canadian market

5. M2B Commerce Limited – focuses on e-commerce and e-trading

6. M2B World Travel Limited - offers e-travel services

7. M2B Game World Pte Ltd – develops online gaming platforms and content

8. M2B Commerce Ltd (Cambodia) – oversees Cambodian market

9. Amaru Holdings – drives content syndication and distribution

M2B offers consumers personalized entertainment through its wide range of broadband streaming channels available at http://www.m2bworld.com.

Safe Harbor Act The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control. For full statement, please refer to http://www.m2bworld.com

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Jesse Miranda - PR Specialist
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