Disney Online To Present New Research Study At Marketing To Moms Conference

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Disney Online will share the results of a new research study that sheds light on mom’s technology use, online behavior, family roles and duties according to Paul Yanover, EVP, Disney Online. Yanover will be presenting with Brad Davis, SVP, Disney Online Ad Sales, at the sixth annual M2Moms®– The Marketing to Moms Conference, October 27 & 28, Chicago Cultural Center. M2Moms® is presented by Kodak.

Brad Davis, SVP & West Coast Multimedia Lead, Disney Online Ad Sales

In our presentation at M2Moms® we will share the results of a new research study that sheds light on mom’s technology use... and look at specific examples of how these insights can drive effective marketing campaigns.

Through an independent research study, Disney Online will reveal today’s Mom’s mission in life, and how technology and the Web play an important role in helping her juggle many responsibilities, as well as providing a source for personal and family entertainment. The study will be presented by Paul Yanover, EVP, Disney Online and Brad Davis, SVP, Disney Online Ad Sales, at the sixth annual M2Moms®– The Marketing to Moms Conference. M2Moms® will be presented by Kodak in the Chicago Cultural Center, October 27 & 28.

“It’s been a challenging year for Mom, as she’s needed to take on even more family responsibilities, yet she remains optimistic about the future,” explained Paul Yanover. “In our presentation at M2Moms®–The Marketing to Moms Conference, we will share the results of a new research study that sheds light on mom’s technology use, online behavior, family roles and duties, preferences and aspirations, and look at specific examples of how these insights can drive effective marketing campaigns.”

Yanover and Davis will be joined by over 30 other marketing-to-moms experts, notably Betty Noonan, VP Consumer Marketing, Eastman Kodak Company; Carley Roney, Editor in Chief of The Bump and Co-Founder of The Knot, Inc.; Laura Yost, Group Manager, Public Relations, The Clorox Company; Eileen Gaffen, Public Relations Director, Hallmark Cards; Donna Mirus Bates, SVP Brand Marketing, Universal Orlando; Maureen Wolpert, Sr. Brand Manager, Seventh Generation; Jamie Sohosky Senior Director, Brand Marketing, Walmart; and Molly O'Donnell, Director, Integrated Marketing Communications, Xbox.

“Every year M2Moms® is attended by Fortune 1000 senior brand marketing executives who target moms. This year’s registration includes companies as diverse as Kellogg, Whirlpool, Graco, Pepsi-Co., Merck & Co., McDonald’s, Reckitt Benckiser, Nestle, Hormel Foods, Gerber Avon Products and Williams Sonoma. They attend,” according to Liz Fongemie, producer of M2Moms®, “because they recognize the importance of reaching moms – the household CEOs, who control over $1.7 trillion dollars worth of annual consumer purchasing in almost every product category.”

“In addition to general sessions and workshops,” Fongemie added, “M2Moms® includes a full roster of special events designed to facilitate peer-to-peer learning between everyone in attendance, the brand marketing executives, the speakers and the sponsors.”

M2Moms® is presented by Kodak. Associate Sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting, Response Media, PMP, Disney Online, The Martin Agency; Showcase Sponsors: School Family Media, BzzAgent, Carolina Pad; Workshop Sponsors: 360 PR, Frank About Women, C&R Research’s ParentSpeak; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows, The Haystack Group, SheSpeaks, iVillage, The Family Room; Video Content Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.

For conference information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Liz Fongemie
PME Enterprises, LLC
860-724-2649 ext. 11
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Dana Henry Benson
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