Marketing To Moms TheBump.com Innovator Roney Keynotes Day Two of M2Moms®

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Carley Roney, Editor in Chief of TheBump.com, will show marketers how a brand’s online community can lead the direction of the brand’s development on day two of this year’s M2Moms®- The Marketing to Moms Conference, October 27 & 28, 2010 at the Chicago Cultural Center. Roney will be joined by over 30 other marketing to moms experts. M2Moms® is presented by Kodak.

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Carley Roney, Editor in Chief, TheBump.com

Roney is the nation’s hippest lifestage expert.

Carley Roney, Editor in Chief of TheBump.com, and co-founder of The Knot, Inc. will keynote the second day of this year’s 6th Annual M2Moms® – The Marketing to Moms Conference, October 27 & 28, 2010, Chicago Cultural Center. M2Moms® is a senior-level marketing conference designed to help brand marketing executives and their agencies improve their marketing efforts to today’s mothers.

“Her presentation, ‘How To Build Your Brand Using Community Buzz And Social Media Tools’ will show marketers how a brand’s online community can lead the direction of the brand’s development. It will include case studies from The Bump community – what works, what doesn’t,” explained Liz Fongemie M2Moms® producer. “She’ll draw on her experience building both The Bump brand and The Knot.”

“TheBump.com,” Fongemie continued, “is part of The Knot, Inc. lineup. It is a website for expectant and first-time parents that offers comprehensive stage-by-stage advice, a thriving online community, checklists, local reviews, and an online shop. As ‘top mom’ Roney oversees content development and overall site direction.”

“Roney is the nation’s hippest lifestage expert,” according to Fongemie. “She makes regular appearances on national television, including CNN, Live! With Regis & Kelly, Today, and CBS The Early Show, as well as interviews with publications like The Wall Street Journal, The New York Times, US News & World Report, and the Associated Press. She’s got over a dozen books in print, and her latest book, The Baby Bump, a modern guide to pregnancy is set to hit bookstores this Fall.”

The Bump brand serves moms in 17 U.S. cities with a purse-size pregnancy guide and connects moms everywhere with Facebook app, Mommyhood, and iPhone apps, Pregnancy 411 and Baby 411. It is the first brand exclusively devoted to first time parents.

Roney will be joined by over 30 other marketing to moms experts, notably Stacy DeBroff, Founder and CEO of Mom Central Consulting and Heidi Murkoff, author of What to Expect When You’re Expecting and founder of the What To Expect franchise.

M2Moms® is presented by Kodak. Associate Sponsors include: MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Mom Central Consulting; Showcase Sponsor: School Family Media; Workshop Sponsors: 360 PR, Frank About Women; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows; Video Journalism Resource: SNiPPiES.

For conference information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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