The more than 40 speakers include such ground-breaking marketing to moms experts as Carley Roney, Stacy DeBroff, Liz Hawks, Laurie Klein, John Driscoll and Betty Noonan.
Chicago, IL (PRWEB) September 28, 2010
“Both onstage and in the audience this year’s M2Moms® will include a who’s who of marketing to moms luminaries,” according to Liz Fongemie, producer of the sixth annual M2Moms®– The Marketing to Moms Conference. M2Moms® will be presented by Kodak in the Chicago Cultural Center, October 27 & 28.
“The more than 40 speakers include such ground-breaking marketing to moms experts as Carley Roney, Stacy DeBroff, Liz Hawks, Laurie Klein, John Driscoll and Betty Noonan. Roney is Editor in Chief of The Bump and Co-Founder of The Knot, Inc.; DeBroff, founder of Mom Central, is continually quoted in business publications including the WSJ and appears regularly on network TV; Hawks is the founder of Fleishman Hillard’s Moms practice; Klein, VP of Just Kid, Inc. and a family marketer since 1994, has led over a dozen Fortune 100 initiatives; Driscoll is the President and driving force of School Family Media; and Noonan is Kodak’s VP of Consumer Marketing.
“And the audience is packed with savvy moms marketing experts from companies including Walmart, Dorel, Nickelodeon, Whirlpool, Pepsi-Co., Merck & Co., McDonald’s, Reckitt Benckiser, H-E-B, Picture People and Universal Orlando. Medela, Kraft, Graco, Kellogg, Sara Lee, Walt Disney Interactive and Smuckers, are also sending people. M2Moms® also draws senior execs from the ad agencies that service these brands.”
“Every year every seat in the conference is filled. They attend,” Fongemie explained, “because they recognize the importance of reaching moms – who are the household CEOs, and control over $1.7 trillion worth of annual consumer purchasing in almost every product category.”
“M2Moms® is designed to educate marketers who sell products or services to moms. It includes new moms research, marketing case studies, how-to sessions on social media and creative tactics,” Fongemie added, “and a full roster of special events designed to facilitate peer-to-peer learning between everyone in attendance, the brand marketing executives, the speakers and the sponsors.”
M2Moms® is presented by Kodak. Associate sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting, Response Media, PMP, The Martin Agency, Disney Online; Showcase Sponsors: School Family Media, Carolina Pad, BzzAgent; Workshop Sponsors: 360 PR, Frank About Women, C&R Research’s ParentSpeak; Hospitality Sponsors: Scholastic Parents, Cakes.com, SheKnows, The Haystack Group, SheSpeaks, iVillage; Video Content Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.
For conference information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.