Healthy families have become the hot topic with moms, a national mandate in schools, and a prime marketing opportunity for family-friendly brands.
Chicago, IL (PRWEB) June 15, 2010
“Healthy families have become the hot topic with moms, a national mandate in schools, and a prime marketing opportunity for family-friendly brands,” according to Tim Sullivan, President of School Family Media. Sullivan’s case study, “Healthy Kids”, highlights the first day of the 6th Annual M2Moms®– The Marketing to Moms Conference, Presented by Kodak, October 27 & 28, 2010, Chicago Cultural Center. M2Moms® is a senior-level marketing conference designed to help brand marketing executives and their agencies improve their marketing efforts to today’s mothers.
“My session will show brands how to get their message to moms through schools with both integrity and impact,” Sullivan explained, “I’ll share examples of brands that have had success, as well as the key factors marketers need to consider when navigating their way through the various nuances of the school market. I’ll be assisted in my presentation by a school parent group president with hands-on experience and opinions regarding branded school parent involvement programs.”
Sullivan will be joined by over 30 other marketing to moms experts, notably Carley Roney, Editor in Chief of The Bump and Co-Founder of The Knot, Inc., Stacy DeBroff, Founder, CEO of Mom Central Consulting, Matt Nitowski, The Baby Einstein Co.’s Director of Brand & Retail Marketing, and Amanda Stevens, Founder, CEO of Australia’s Splash Consulting Group.
“In addition to general sessions and workshops, M2Moms® also includes a full roster of special events designed to facilitate peer-to-peer learning between the brand marketing executives in attendance, and between the speakers and sponsors.” According to Liz Fongemie, M2Moms® producer, “Smart brands attend to catch up on the latest marketing to moms case studies, research and techniques and to connect with other senior marketers who face the same challenges they do.”
M2Moms® Associate Sponsors include: Ketchum, MomsLikeMe, Trone, The Bump, Barkley, imc2, WhatToExpect.com, Destination Maternity Corp., Fleishman-Hillard, Mom Central Consulting; Showcase Sponsor: School Family Media; Workshop Sponsors: 360 PR, Frank About Women; Hospitality Sponsors: Scholastic Parents Media, Cakes.com, SheKnows, The Haystack Group; Video Journalism Resource: SNiPPiES. This year M2Moms® proudly supports: Jack & Jill Late Stage Cancer Foundation.
For conference information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.