Ketchum Demos New Marketing Tool At Marketing To Women Pharma & Healthcare Conf.

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Ketchum’s new tool, The Health and Wellness Brand Check-Up, will help marketers measure the impact of a brand’s health and wellness communications both online and offline according to Leslie Schrader, SVP, Director, Consumer Health & Wellness Practice. Schrader will be speaking at the 2nd annual M2W®-HC™ — Marketing Pharma & Healthcare to Women Conference, Nov. 16 & 17, Chicago Cultural Center.

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Leslie Schrader, SVP, Director, Consumer Health & Wellness Practice, Ketchum

As consumers become increasingly savvy about when and where they get health-related information for themselves and their family, brands need to be able to clearly and authentically define and communicate their brand’s health and wellness proposition.

“Our new tool, The Health and Wellness Brand Check-Up, will help marketers measure the impact of a brand’s health and wellness communications both online and offline. We will help brands understand the difference between brand reality and consumer perception,” explained Leslie Schrader, SVP of Ketchum’s Consumer Health & Wellness Practice. Schrader will be presenting at the 2nd annual M2W®-HC™ — Marketing Pharma & Healthcare to Women Conference, http://www.m2w-hc.com, Nov. 16 & 17, Chicago Cultural Center.

“As consumers become increasingly savvy about when and where they get health-related information for themselves and their family,” Shrader added, “brands need to be able to clearly and authentically define and communicate their brand’s health and wellness proposition. During the session, we’ll use a case study to demonstrate how the Check-Up tool executes a brand diagnosis. The tool will analyze three key areas: brand essence, products and services offered, and marketing communications.”

“With 2010 signaling the convergence of three major health initiatives plus ongoing economy-based consumer health proactivity, many organizations and brands are attempting to align their products and services with timely health and wellness messages. The most successful consumer pharma and healthcare brands realize that women are the primary decision makers for almost every aspect of their business,” according to Nan McCann, M2W®–HC™ Chair. “From childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, women are responsible for almost all the decision making.”

Sessions like Ketchum’s and new tools like the Check-Up," McCann added, “help brands navigate the new communication environment, sharpen their marketing skills, improve their efficiency and escalate their ROI with their most important customers. This conference is imperative for anyone in the health, wellness and pharma category who wants to succeed, because women are the key.”

“M2W®–HC™ is attended by brand marketing teams and execs from leading pharma and healthcare companies,” McCann said. “We’ve had attendance from a really broad range of brands including Microsoft Health Solutions, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis, just to name a very few.”

M2W®–HC™ is sponsored by Associate Sponsors: imc2 health & wellness, Ketchum, Draftfcb, Aetna, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations, Feinstein Kean Healthcare, LLNS; Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure; Showcase Sponsors: Pentel, WebMD, Get Healthy Promos.com, Carolina Pad, e-Healthcare Solutions. Media Sponsor: Today’s Chicago Woman. Video Content Resource: SNiPPiES.

For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x11. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Liz Fongemie
PME Enterprises, LLC
860-724-2649 ext. 11
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