I’ll walk marketers through the good and bad of what lays ahead in 2011 and examine the latest data on women to develop a keen understanding of what it will take to modify behavior in the coming year.
Chicago, IL (PRWEB) October 21, 2010
What are the macro and micro trends that will impact the effectiveness of marketing programs in 2011? Monique da Silva, who heads up Ogilvy Public Relations Worldwide’s North America Healthcare Practice, will reveal findings of new research on what women want and need – and don’t want -- when it comes to health. She will discuss how current trends may affect pharma and healthcare communications in 2011 at the second annual M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference, on November 16 and 17, at the Chicago Cultural Center.
“Between health reform, a health industry in flux, a distracted patient population and an exploding list of communications channels, breaking through to the right woman with a compelling message that drives the right behavior change is increasingly challenging,” says da Silva. “I’ll walk marketers through the good and bad of what lays ahead in 2011 and examine the latest data on women to develop a keen understanding of what it will take to modify behavior in the coming year.”
In addition to leading award-winning global and national programs in pharmaceutical and medical technology PR, da Silva has extensive experience leveraging traditional and non-traditional channels to reach patients, healthcare providers, hospital-based decision makers, policy makers, and advocacy partners. At Ogilvy PR, she leads a robust practice that touches just about every aspect of women’s health, including reproductive health, neurological health, mental health, sexual health, maternal and infant health, cardiac health, breast health, and bone health.
Ogilvy Public Relations is renowned for developing measurable programs that combine its social marketing expertise with its deep knowledge of health, including such programs as The Heart Truth® campaign on behalf of the National Heart, Lung, and Blood Institute, which created the iconic Red Dress symbol to raise awareness of heart disease among women, and the CDC’s Screen for Life campaign, which promotes the importance of screening to prevent colorectal cancer. For the past 30 years, the agency has developed similar measureable programs for leading healthcare brands.
Monique da Silva will be joined by more than 30 other pharma and healthcare marketing to women experts, notably Nan-Kirsten Forte, Executive Vice President, Consumer Services, WebMD; Peter Pitts, President of the Center for Medicine in the Public Interest; Sharon Callahan, CEO, The Vue Group; Loreen Babcock, CEO & President, Unit 7 and Heidemarie Schnell, Deputy Director, YAZ Consumer Brand Marketing Women’s Healthcare, Bayer Healthcare Pharmaceuticals.
“M2W®–HC™ is attended by marketing execs from leading pharma and healthcare companies,” according to Nan McCann, M2W®–HC™ Chair. “The most successful brands, from childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, realize that women are the primary decision makers for almost every aspect of their business.”
M2W®–HC™ is sponsored by Associate Sponsors: Aetna, imc2 health & wellness, LLNS, Ketchum, Draftfcb, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations Worldwide, Feinstein Kean Healthcare. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, HealthyWomen, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure. Workshop Sponors: Publicis, Coyne PR. Showcase Sponsors: WebMD, Pentel, GetHealthyPromos.com, Carolina Pad, e-Healthcare Solutions, Scholastic Parents, The Haystack Group. Media Sponsor: TCW. Video Content Resource: SNiPPiES.
For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x13. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.