We’ll examine how families from different cultural backgrounds actually define ‘good health’. And we’ll detail the keys to successful messaging.
Chicago, IL (PRWEB) October 26, 2010
“All in the Family to Modern Family” is the title of the marketing panel focusing on the diversity of the new American family and highlighting the second annual M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference, http://www.m2w-hc.com, Nov. 16 & 17, Chicago Cultural Center.
Subtitled “The Evolution of Today’s American Families and What Health Marketers Should Know to Connect Respectfully and Helpfully with Them”, it will examine the many nuances and dynamics in today’s evolving American family. The panel will be led by Bonnie Ulman, President of The Haystack Group and Co-Author, “Trillion-Dollar Moms: Marketing to a New Generation of Mothers”.
The panel will show pharma and healthcare marketers how to better communicate, improve health literacy, and build brand with today’s diverse American families. It includes Thomas Tseng, Principal and Co-Founder, New American Dimensions; Nadine O. Vogel, President, Springboard Consulting; Najoh Tita-Reid, Senior Vice President, GlobalHue; and Cynthia Nelson, Chief Operating Officer, Todobebe, Inc.
Ulman explained, “We’ll look at families with single moms, single dads, LGBTS parents, White, Black, Asian or Hispanic MOMS, special needs or chronically ill children and all or some of the above in combination. We’ll show the attributes today’s family units have in common as well as their unique differences. We’ll examine how families from different cultural backgrounds actually define ‘good health’. And we’ll detail the keys to successful messaging.”
“M2W®–HC™ is attended by marketing execs from leading pharma and healthcare companies,” according to Nan McCann, M2W®–HC™ Producer. “The most successful brands, from childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, realize that women are the primary decision makers for almost every aspect of their business.”
M2W®–HC™ is sponsored by Associate Sponsors: Aetna, imc2 health & wellness, LLNS, Ketchum, Draftfcb, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations, Feinstein Kean Healthcare. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, HealthyWomen, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure. Workshop Sponors: Publicis, Coyne PR. Showcase Sponsors: WebMD, Pentel, GetHealthyPromos.com, Carolina Pad, e-Healthcare Solutions, Scholastic Parents, The Haystack Group. Media Sponsor: TCW. Video Content Resource: SNiPPiES.
For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x13. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.
# # #