Brands Dominate M2W® - 6TH Annual Marketing to Women Conference

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Leading brands like Eastman Kodak, Whirlpool, iVillage, Ford, L'Oreal and ConAgra will share what works best for them in all facets of marketing to women at this year's M2W® conference. In addition to these onstage brands, M2W®‘s audience will be filled with brand teams and marketing executives from companies as diverse as GM, Johnson & Johnson, Brown-Forman, Mary Kay, MasterCard, Estee Lauder, Reebok, AOL, ESPN, Genworth Financial and Ubisoft.

Matthew Egol, Partner, Consumer, Media & Digital Practice, Booz & Co.

At this conference people make connections that are immediately valuable to their work.

Leading brands like Eastman Kodak, Whirlpool, iVillage, Ford, L'Oreal and ConAgra will share what works best for them in all facets of marketing to women at this year's M2W® conference. In addition to these onstage brands, M2W®‘s audience will be filled with brand teams and marketing executives from companies as diverse as GM, Johnson & Johnson, Brown-Forman, Mary Kay, MasterCard, Estee Lauder, Reebok, AOL, ESPN, Genworth Financial and Ubisoft.

“From the impressive speakers onstage to the senior level attendees in the audience, this year’s M2W® is all about brand marketing execs learning best practices from one another as they ratchet up their marketing to women skills,” according to Nan McCann, producer of the M2W® - The 6th Annual Marketing to Women Conference April 21 & 22 in Chicago’s Cultural Center.

“For example,” McCann explained, “the social media panel session moderated by Ketchum features Eastman Kodak, Whirlpool and ConAgra. The program also includes Hershey’s and Susan G. Komen case studies and a mobile marketing panel with Aetna and Martha Stewart Living. Memorex and Midas will present brand anthropology and research sessions. The Booz & Co. and SheSpeaks Word of Mouth session highlights iVillage. And with Ford on the Latina Panel, and L’Oreal presenting on special needs consumers, we see leading brands taking an active role in sharing what works best for them in all facets of marketing to women.”

“In addition to the brands onstage, M2W®‘s audience will be filled with brand teams and marketing executives from companies as diverse as GM, Johnson & Johnson, Brown-Forman, Mary Kay, MasterCard, Estee Lauder, Reebok, AOL, ESPN, Genworth Financial and Ubisoft. Smart brands attend,” McCann added, “because they know that women control or influence 85% of consumer purchasing in almost every single product category — from autos to electronics to pharmaceuticals to video games and everything in between”.

Including the brands onstage, M2W® features 41 speakers, notably Kelley Skoloda of Ketchum, Aliza Freud of SheSpeaks, Bridget Brennan of Female Factor, Garry Rosenfeldt of Midas International, Mary Lou Quinlan of Just Ask A Woman, Jeff Weiss of Harbinger, Donna Orender of WNBA, Tim Rumpler of imc2, Laura Dihel of JSH&A, Janet Ryan of Shutterfly, Jennifer Cawley of Barkley, Kitty Kolding of House Party and Erin Tait of Olson.”

“M2W® also features many signature special events designed to facilitate networking and peer-to-peer learning between the attendees, speakers and sponsors.” McCann added, “At this conference people make connections that are immediately valuable to their work. Sometimes they make friendships that could last a lifetime.”

M2W® is presented by Associate Sponsors: Harbinger, Barkley, JSH&A, Booz & Co., Ketchum, imc2, House Party, Memorex, Olson and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Kodak, Bee Leaf Bags, The 85% Niche, h2O Spring Water, WNBA, Splash Consulting, Martha Stewart Living, Just Ask A Woman and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x15. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Nan McCann
PME Enterprises, LLC
(860) 724-2649 ext. 13
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