As consumers gain unparalleled access to and influence over brands through social media and new communications channels which are 'always-on', they form new expectations about brand relationships...
Chicago, IL (PRWEB) March 11, 2010
“Brand marketers feel the ground shifting beneath their feet,” asserted Tim Rumpler, imc2‘s VP Marketing, in a preview of his upcoming presentation at the 6th Annual M2W® – The Marketing to Women Conference, April 21 & 22 in Chicago’s Cultural Center.
“As consumers gain unparalleled access to and influence over brands through social media and new communications channels which are ‘always-on’,” he explained, “they form new expectations about brand relationships. My session will show brand leaders how to adapt from a campaign-driven paradigm to an “always-on” marketing ecosystem. Today’s marketers can prosper using social media to build always-on relationships with consumers that generate both high levels of consumer transaction and trust.”
Hershey’s Kisses Chocolate’s Holiday Cookie Exchange is a case study that clearly illustrates how to build high levels of ‘always-on’ consumer transaction and trust. Presented by Jonni Hegenderfer, CEO of JSH&A, “This all-encompassing 360° promotion program details how integrating social media, traditional media, experiential and word-of-mouth combined to construct an award winning, always-on marketing to women benchmark.”
M2W® will be attended by marketing executives from brands as diverse as GM, iVillage, Brown-Forman, Kodak, Mary Kay, MasterCard, P&G, LifeScript, Aetna, Memorex, Estee Lauder, Genworth Financial and Ubisoft. “Smart brands attend because they know understanding women is not an option. It is an imperative,” according to Nan McCann, producer of M2W®. “Women control or influence 85% of consumer purchasing in almost every single product category — from autos to electronics to pharmaceuticals and everything in between”.
Rumpler and Hegenderfer will be joined by more than 20 other marketing to women experts, notably Amanda Stevens of Splash Consulting, Kelley Skoloda of Ketchum, Aliza Freud of SheSpeaks, Bridget Brennan of Female Factor, Garry Rosenfeldt of Midas International, Miriam Muley of 85% Niche, Jeff Weiss of Harbinger, Heidi Dangelmaier of GirlApproved, Fara Warner author of Power Of The Purse, Kevin Hochman of P&G, Marti Barletta of The TrendSight Group and Matthew Egol of Booz & Co.
M2W® is sponsored by Associate Sponsors: Barkley, JSH&A, Harbinger, Booz & Co., Ketchum, imc2, House Party, and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Bee Leaf Bags, The 85% Niche, Refreshing Ideas-H2O, Just Ask A Woman and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x15. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.