Marketing to Women Stars Headline 41 Speakers at M2W®

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From Australia’s Amanda Stevens to Chicago’s Marti Barletta, this year’s M2W® features almost every proven marketing to women expert. They join forty one speakers including notable brands that have stepped forward to share case studies and individual elements of their marketing to women efforts.

Marti Barletta, Founder, The TrendSight Group and Author, Marketing to Women

This year’s M2W® features almost every proven expert in the marketing to women space

“From Australia’s Amanda Stevens and Chicago’s Marti Barletta who literally wrote the book on Marketing To Women, to Latina and Hispanic marketing expert Miriam Muley and Midas International’s Garry Rosenfeldt, this year’s M2W® features almost every proven expert in the marketing to women space,” according to Nan McCann, producer of the M2W® - The 6th Annual Marketing to Women Conference April 21 & 22 in Chicago’s Cultural Center.

“Other notable speakers include: Kelley Skoloda of Ketchum, Tracy Chapman of Just Ask A Woman, Jeff Weiss of Harbinger, Leslie Dance of Kodak, Jennifer Cawley of Barkley, Jill Saletta of Whirlpool, Jonni Hegenderfer of JSH&A, Susan Jaramillo of thevoxcollective, Kitty Kolding of House Party, Erin Tait of OLSON, Michele Dekinder-Smith of Jane Out of the Box, Renita Van Dusen of Affina, Stephanie Moritz of ConAgra, and Donna Orender of the WNBA.

“This year’s line up is truly impressive,” McCann explained, “The forty one speakers include many brands that have stepped forward to come onstage and share case studies and individual elements of their marketing to women efforts. For example, imc2 is moderating a mobile marketing session including Aetna, Second City and Martha Stewart Living Omnimedia. SheSpeaks and Booz & Co. are doing a word of mouth session with iVillage, and Ford is on the preeminent Latina panel. Plus, L’Oreal’s Lancome brand is talking about their efforts reaching special needs women.”

“In addition to the brands onstage, M2W®’s audience will be filled with brand teams and marketing executives from companies and brands as different as GM, J & J, Brown-Forman, Kraft, MasterCard, GlaxoSmithKline, Reebok, SCA Tissue, ESPN, Genworth Financial and Burton Snowboards. Smart brands attend,” McCann added, “because they know that women control or influence 85% of consumer purchasing in almost every single product category — from autos to electronics to pharmaceuticals to video games and everything in between.”

“M2W® also features signature special events designed to facilitate networking and peer-to-peer learning between the attendees, speakers and sponsors.” McCann added, “At this conference people make connections that are immediately valuable to their work. Where else can brands hear such a diverse and important program targeting today’s most important consumers?”

M2W® is presented by Associate Sponsors: Harbinger, Barkley, JSH&A, Booz & Co., Ketchum, imc2, House Party, Memorex, Olson and SheSpeaks; Workshop Sponsors: Jane Out Of the Box, Affina, Girl Approved and Shutterfly; Showcase Sponsors: Carolina Pad, Kodak, Bee Leaf Bags, The 85% Niche, h2O Spring Water, WNBA, Splash Consulting, Martha Stewart Living Omnimedia, Just Ask A Woman and Win/Win Radio; Video Journalism Resource: Snippies; Affiliate Sponsor: Chicago AMA.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x15. M2W® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Nan McCann
PME Enterprises, LLC
860.724.2649 ext. 13
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