ACDelco’s Grinnell Wins Marketing to Women Award

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ACDelco’s Kelly Grinnell is this year’s M2W® Full Circle Award winner. The award was presented to Grinnell for her work on ACDelco’s Knowledge Is Power campaign. The Full Circle Award was presented at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 in the Chicago Cultural Center.

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ACDelco's Kelly Grinnell (center) was awarded M2W® 2011 Full Circle Award by Nan McCann, Founder, M2W® (right) and Nancy McLean, Dir., ACDelco & Wholesale Mktg, ACDelco/General Motors (left)

Knowledge is Power is a seminar program that ACDelco offers to our more than 6,000 ACDelco affiliated service facilities nationwide to help them build business with women.

Kelly Grinnell, Associate Marketing Manager, ACDelco was awarded the 2011 M2W® Full Circle Award for her work refreshing ACDelco’s Knowledge Is Power, Women’s Car Care Seminar materials. The award was presented at the 7th annual M2W® - The Marketing to Women Conference, April 13 & 14, 2011 in the Chicago Cultural Center.

The M2W® Full Circle Award is annually presented to brands who have best demonstrated how their attendance at M2W® has impacted their marketing to women strategies and campaigns. Grinnell explained, “Knowledge is Power is a seminar program that ACDelco offers to our more than 6,000 ACDelco affiliated service facilities nationwide to help them build business with women.”

“Before last year’s conference I wondered what I, being in the aftermarket automotive parts industry, was going to get from L’Oreal or Kodak. Based on the agenda, I suspected I would get the most from the Midas case study. After all this was a guy speaking my language. Turns out I couldn’t have been more wrong. I took about 30 pages of notes and picked up on a little bit of something from every single session that I attended.”

“When I returned to the office we decided to change everything. The look, the presentation materials and the way we communicated. We even contacted Carolina Pad to see if we could integrate them into our program, as their look and feel went perfectly with our materials. Our customers love the idea that we helped them find such a great merchandising piece to compliment our program. This just goes to show that even the sponsors of M2W® had a significant impact on our program as well. “

“M2W® is annually attended by Fortune 1000 senior brand marketing executives,” according to Nan McCann, M2W® producer. “Registration has included companies as diverse as Harley-Davidson, Bayer, Aetna, ESPN, Kraft Foods, Ford, GM, Johnson & Johnson, Kellogg, Diageo, Walgreens, Wells Fargo, NBA, Burton, Microsoft, New York Life, Brown-Forman, ConAgra and Whirlpool. They attend because they recognize the importance of reaching women – who dominate consumer purchasing in virtually every product category.”

M2W® is presented by Associate Sponsors: AOL, BlogHer, Ketchum, PMP, New American Dimensions, Vibrant Nation, General Growth Properties, WE tv, Ask Patty, AutoTex Pink, Wedding Central, Passchal, BzzAgent, WebMD and SheSpeaks; Workshop Sponsors: Marketing Drive, Luth Research, Euro RSCG Chicago and The Kaleidoscope Group; Showcase Sponsors: Carolina Pad, Smudge, Inc., Redbean Society, Varsity, WNBA, NBA, Women On Course, MassMutual Financial Group, Collective Bias, Barbie, Meredith Print Advantage and Trek Women. Video Content Resource: Snippies. Media Sponsor: Today’s Chicago Woman.

For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x16. M2W® is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.    

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