Trust & New Media Converge at Marketing to Women Pharma & Healthcare Conference Pharma Digital IQ Index Measures Consumer Sentiment

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Helping pharma brands build trust with women highlights a session led by The Vue Group’s CEO, Sharon Callahan at the 2nd Annual M2W®–HC™ - The Marketing Pharma & Healthcare to Women Conference, November 16 & 17, Chicago Cultural Center. Callahan will be joined by over 30 pharma and healthcare marketing to women experts speaking at M2W®–HC™.

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Sharon Callahan, CEO. The Vue Group

We’ll explore new ways to earn the trust and harness the buying authority of women.

“It's not news that consumer trust remains at historic lows across categories, and very notably in healthcare. This is the new normal for all brands as the ripple effects of trust breakdowns spread across the entire healthcare industry,” according to Sharon Callahan, CEO, The Vue Group. Callahan will lead a shared presentation on trust and new media at the second annual M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference, http://www.m2w-hc.com, Nov. 16 & 17, Chicago Cultural Center.

Loreen Babcock, CEO, Unit 7; Carrie Craigmyle, SVP, PHD Network, and Maureen Mullen, Director of Research & Advisory Services, L2 Think Tank, will join Callahan to explain what it will take for marketers to thrive in the new consumer environment. “We’ll explore new ways to earn the trust and harness the buying authority of women,” Callahan added.

“It all starts with how you engage customers where they live, and right now that place is increasingly online. We will present an overview of the Pharma Digital IQ Index which provides actionable metrics for increasing digital competence and brand trust. We'll show how category leaders are forging new relationships with the women who love their products, as they create positive ripple effects of their own.”

“M2W®–HC™ is attended by marketing execs from leading pharma and healthcare companies,” according to Nan McCann, M2W®–HC™ Producer. “The most successful brands, from childcare and eldercare, to OTC pharmaceuticals, hospitalization and insurance, realize that women are the primary decision makers for almost every aspect of their business.”

M2W®–HC™ is sponsored by Associate Sponsors: Aetna, imc2 health & wellness, LLNS, Ketchum, Draftfcb, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations, Feinstein Kean Healthcare. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, HealthyWomen, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure. Workshop Sponsors: Publicis, Coyne PR. Showcase Sponsors: WebMD, Pentel, GetHealthyPromos.com, Carolina Pad, e-Healthcare Solutions, Scholastic Parents, The Haystack Group. Media Sponsor: Today's Chicago Woman. Video Content Resource: SNiPPiES.

For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x13. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Nan McCann
PME Enterprises, LLC
860-724-2649 ext. 13
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