Pitts To Examine FDA & Social Media At Marketing To Women Pharma & Healthcare Conf.

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Peter Pitts, former FDA Associate Commissioner for External Relations, will address what pharmaceutical and healthcare marketers may expect from the FDA regarding social media at the 2nd Annual M2W®–HC™ - The Marketing Pharma & Healthcare to Women Conference, November 16 & 17, Chicago Cultural Center. Pitts is one of 30 pharma and healthcare marketing to women experts speaking at M2W®–HC™.

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Peter Pitts, President , Center for Medicine in the Public Interest

Regardless of FDA action, or inaction, social media is here to stay and is becoming an increasingly important tool for pharmaceutical and healthcare marketers.

Former FDA Associate Commissioner for External Relations, Peter Pitts, currently President of the Center for Medicine in the Public Interest, and Partner/Director of Global Healthcare at Porter Novelli, will offer guidance regarding the FDA’s stance on social media at the second annual M2W®–HC™ — Marketing Pharma & Healthcare to Women Conference, http://www.m2w-hc.com, Nov. 16 & 17, Chicago Cultural Center.

Pitts’ session, titled “The FDA and Social Media: What’s Next?”, will address what pharmaceutical and healthcare marketers may expect from the FDA and how will it impact providing accurate information and marketing messages in the future. Pitts explained, “Regardless of FDA action, or inaction, social media is here to stay and is becoming an increasingly important tool for pharmaceutical and healthcare marketers.”

“My presentation will address many of the pressing issues these marketers face, including the correction of inaccurate information, outreach and interaction with healthcare bloggers, and user-generated content and corporate responsibility. We’ll also look at sponsored search engine links, the appropriate disclosure of risk information, and MedWatch and the future of adverse event reporting. Finally, we’ll examine the role of the Division of Drug Marketing, Advertising and Communications (DDMAC) in social media oversight and the dangers of 'regulatory creep'."

Pitts will be joined by over 30 other pharma and healthcare marketing to women experts, notably Stephanie Ouyoumjian, EVP, Director of Strategy, Publicis USA; Monique da Silva, EVP, Head of North America Healthcare, Ogilvy Public Relations Worldwide; Marcee Nelson, President and Founder, Pink Tank; Scott Bennett, National VP, Marketing, American Cancer Society; Jill Griffiths, VP and Head of Market and Clinical Communications, Aetna; and Heidemarie Schnell, Deputy Director, YAZ Consumer Brand Marketing Women’s Healthcare, Bayer Healthcare Pharmaceuticals.

“M2W®–HC™ is attended by brand marketing teams and execs from leading pharma and healthcare companies,” according to Nan McCann, M2W®–HC™ Chair. “We’ve had attendance from a really broad range of brands including Microsoft Health Solutions, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis, just to name a very few.”

M2W®–HC™ is sponsored by Associate Sponsors: Aetna, imc2 health & wellness, LLNS, Ketchum, Draftfcb, Pink Tank, PMP, Healthy Advice Networks, Ogilvy Public Relations, Feinstein Kean Healthcare. Affiliate Sponsors: The Center for Medicine in the Public Interest, WomenHeart, American Cancer Society, HealthyWomen, Look Good…Feel Better, Go Red For Women, Susan G. Komen For The Cure. Workshop Sponors: Publicis, Coyne PR. Showcase Sponsors: WebMD, Pentel, Get Healthy Promos.com, Carolina Pad, e-Healthcare Solutions, The Haystack Group. Media Sponsor: TCW. Video Content Resource: SNiPPiES.

For conference schedule and information: http://www.m2w-hc.com or 860.724.2649 x13. M2W®–HC™ is produced by PME® Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Nan McCann
PME Enterprises, LLC
860-724-2649 ext. 13
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