I’ll show how Cultural Linking℠, a proprietary methodology to develop the path to compliance and loyalty, can strengthen market strategies and drive this increasingly critical segment to action.
Chicago, IL. (PRWEB) March 26, 2012
“My session will show marketers how to address one of the biggest challenges for most pharmaceutical companies and health providers, and that is how to satisfy the needs of the ever-growing and important Hispanic consumer segment,” said Jackie Bird, CEO, Redbean Society, LLC, describing her presentation at the 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference, Thursday, April 26, Hard Rock Hotel, Chicago.
“The Hispanic market, especially Latina women, represents one of the most important growth opportunities for businesses today,” Bird stated. “Yet, the very demands of medical legal requirements in pharmaceutical companies are often a barrier to fully realizing that opportunity. Translations alone don’t drive education, compliance or loyalty among Hispanics.”
“While language is an important priority to consider, the more significant challenge is a lack of understanding of the cultural nuances around health and wellness among Latina women who are the primary decision makers in the Hispanic community,” continued Bird. “I’ll show how Cultural Linking℠, a proprietary methodology to develop the path to compliance and loyalty, can strengthen market strategies and drive this increasingly critical segment to action.”
“Everyone should realize that success in the Hispanic market is increasingly important to every health and wellness brand,” according to Nan McCann, M2W®HW™ producer. “Every brand and agency exec will benefit from Jackie’s session. She is a seasoned marketer with enormous experience in the Latina space. This is a don’t-miss presentation.”
“Companies who have sent execs and teams to M2W®HW™ include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis,” McCann added. “They attend because they recognize that women mean business and brand growth, especially in the health and wellness categories.”
M2W®HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society; Workshop Sponsors: Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWoman; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, Look Good… Feel Better, CMPI; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.
“M2W®HW™ actually starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26. It is the second major component of Women Mean Business!™ Week,” McCann explained. “The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, Global Brand Panel and Global Agency Panel pre-conference sessions.”
For complete information visit: http://www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.