Nemours’ KidsHealth® CMO Boyer To Explain Principals Of Effective Content At M2W®HW™– The Marketing Health & Wellness To Women Conference

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Nemours Center for Children’s Health Media/KidsHealth® CMO, Madeleine Boyer, will share three fundamental principles for content development that increase positive impact at the the 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference, Thursday April 26, Hard Rock Hotel, Chicago. M2W®HW™ is the second major component of Women Mean Business!™ Week.

Madeleine Boyer, Chief Marketing Officer, Nemours Center for Children’s Health Media/KidsHealth®

Madeleine Boyer, Chief Marketing Officer, Nemours Center for Children’s Health Media/KidsHealth®

For 20 years, the nonprofit Nemours Center for Children’s Health Media, has been creating and distributing consumer-oriented content solutions across multiple platforms, including KidsHealth.org, the #1 site devoted to children’s health...

“I’ll show the value of providing patient education and custom solutions designed from the consumer’s perspective and the three fundamental principles for content development that increase its positive impact,” said Madeleine Boyer, Chief Marketing Officer, Nemours Center for Children’s Health Media/KidsHealth®, describing her presentation at the 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference, Thursday April 26, Hard Rock Hotel, Chicago.

“As any health-related organization knows, patient/member education is both an ethical imperative and a regulatory requirement,” according to Boyer. “In today’s environment, web & mobile content, social media, video, and patient instructions are just a few of the tools health care organizations should leverage to engage 'doctor mom' and her family. In addition to achieving better outcomes, when done well, patient education can have a tremendous impact on satisfaction and brand loyalty."

Boyer added, “For 20 years, the nonprofit Nemours Center for Children’s Health Media, has been creating and distributing consumer-oriented content solutions across multiple platforms, including KidsHealth.org, the #1 site devoted to children’s health, and its more than 300 partners. Nemours is one of the nation’s largest non-profits devoted to children’s health.”

“We’re excited to have Madeleine on our stage. With the ever growing onslaught of social and digital media, its critical for health and wellness marketers to understand how to optimize their patient/customer communications,” according to Nan McCann, M2W®HW™ producer.

Companies who have sent execs and teams to M2W®HW™ include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis,” McCann added. “They attend because they recognize that women mean business and brand growth, especially in the health and wellness categories.”

M2W®HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society, Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWoman; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, CMPI, Bcureful, Look Good… Feel Better; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.

“M2W®HW™ actually starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26. It is the second major component of Women Mean Business!™ Week,” McCann explained. “The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®- The Marketing to Women Conference. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, Global Brand and Global Agency pre-conference sessions.”

For complete information visit: http://www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

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3rd M2W®-HW™– The Marketing Health & Wellness To Women Conference