Mom, M.D.' earned her degree through decades of serving the medical needs of everyone around her, and now she’s an expert universally acknowledged among her family and friends.
Chicago, IL. (PRWEB) March 08, 2012
“In my session, we’ll show marketers how to reach out and engage the most powerful chief health consumer, ‘Mom, M.D.’,” explained Stephen Reily describing his presentation at the 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference, Thursday April 26, Hard Rock Hotel, Chicago.
Reily, founder of VibrantNation.com and author of "Vibrant Nation: What Boomer Women 50-Plus Know, Think, Do & Buy" said his session titled, ‘Mom, M.D.: The Boomer Woman’s Growing Influence Over Healthcare Dollars and Decisions’, “will include new survey results that will change the way companies market health and wellness to Boomer women.”
“We all turned to our moms when we got sick as children,” continued Reily. “It turns out that we still do, especially if our mother is one of the 40 million Baby Boomer women now influencing (and paying for) healthcare decisions and expenditures for 4 generations of her own family. She’s earned her degree through decades of serving the medical needs of everyone around her, and now she’s an expert universally acknowledged among her family and friends.”
“Stephen is such a gifted speaker and one of the most exciting, engaging and insightful marketers. We are so fortunate to have his voice on this program,” exclaimed Nan McCann, M2W®HW™ producer. “Last year he was voted the best speaker at M2W® - The Marketing to Women Conference. This is his first time on the M2W®HW™ stage. I expect his session will be one of the most educational and entertaining!”
“M2W®HW™ actually starts Wednesday afternoon, April 25, with a pre-conference reception and runs through Thursday, April 26,” McCann added. “It is specifically designed for marketers in the health and wellness categories. Companies who have sent execs and teams to M2W®HW™ include: Microsoft Health Solutions, Bayer, AARP, Kraft, GlaxoSmithKline, Brigham & Women’s, Clorox and Sanofi-Aventis. They attend because they recognize that women mean business and brand growth, especially in the health and wellness categories.”
M2W®HW™ is sponsored by Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Redbean Society; Workshop Sponsors: Brogan & Partners, Nemours Center for Children’s Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWoman; Affiliate Sponsors: American Cancer Society, Bcureful, CMPI; Video Content Resource: Snippies.
“M2W®HW™ is the second major component of Women Mean Business!™ Week,” McCann explained. “The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week’s activities include the Global Kickoff Luncheon, Global Brand Panel and Global Agency Panel pre-conference sessions.”
For complete information visit: http://www.m2w-hw.com or call 860.724.2649 x13. M2W® (http://www.m2w.biz), M2W®HW™ and Women Mean Business!™ Week (http://www.womenmeanbusinessweek.com) are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.