"...our new “Write Away!”™ collection provides all consumers with instant, on-hand labeling solutions, adding a new dimension of convenience to our product offerings," says Julie Cole, Mabel's Labels co-founder.
Hamilton, ON, Canada (PRWEB) February 05, 2013
Mabel's Labels, the award-winning market leader for personalized labels for the stuff kids lose!®, announces their new retail concept, “Write Away!”™ labels, will be sold exclusively at Target stores nationwide. This is the company’s first major retail milestone in the US – In 2012, Mabel’s Labels acquired shelf space with its ready-to-sell collection in Walmart Canada.
"By partnering with Target for our first-ever retail collection in the US, Mabel's Labels will now readily reach the practical consumer who favors Target as a one-stop-shopping destination,” says Julie Cole, Mabel’s Labels co-founder. “In addition, our new “Write Away!”™ collection provides all consumers with instant, on-hand labeling solutions, adding a new dimension of convenience to our product offerings.”
Mabel’s Labels’ “Write Away!”™ collection is a new, DIY variation of the brand's iconic customized peel-and-stick labels, which have been sold exclusively on their website, http://www.mabelslabels.com, since 2003. Designed for durability with any permanent marker, “Write Away!”™ labels are available in two sets, each featuring five of the brand’s most popular designs. Ideal for identifying personal items such as school supplies, toys, lunch boxes, backpacks, sports gear, and more, the labels are waterproof and dishwasher, microwave-safe for long-lasting durability.
Mabel’s Labels new “Write Away!”™ collection is expected to land on shelves in over 1750+ Target stores in early March 2013, and will have a permanent listing in Target’s Stationery Department. “Write Away!”™ labels will retail for $9.99 for a pack of 30. Retail availability on Target.com is expected to begin in the second business quarter.
Since its launch in 2003, Mabel’s Labels has garnered a global following for its label collection and savvy lifestyle organization expertise. 2013 marks ten years of success for the brand, which has sold over 50 million labels in 97 countries around the world since inception. “As we embark on a new decade in business, we look forward to providing consumers with innovative new labeling solutions that cater to all facets of a modern lifestyle,” says Cole.
For more information or to view the entire Mabel’s Labels product range, visit http://www.mabelslabels.com.
About Mabel's Labels
From basement start-up to an award-winning, celebrity-endorsed company, Mabel's Labels is the leading provider of labels for the stuff kids lose!® Founded in 2003 by four moms, the company creates and sells extremely durable dishwasher/laundry and microwave-safe labels, personalized with a child's name, choice of colours and icon. Widely recognized for its business and product excellence, Mabel's Labels has been featured everywhere from The View to Forbes.com, plus countless other media outlets and websites. Awards and recognition for its business and product excellence include the 2007 SavvyMom "Mom Entrepreneur of the Year"; "Best Product" from Baby Gizmo, iParenting and PTPA Media; an Outstanding Business Achievement Award from the Hamilton Chamber of Commerce, and the 2009 RBC Canadian Woman Entrepreneur 'Momentum' Award. Mabel’s Labels products are available at http://www.mabelslabels.com.