M•A•C Cosmetics Launches Hello Kitty Collection with Auction to Benefit The Museum at FIT

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Top Designers Create Hello Kitty-Inspired Garments to be Auctioned on eBay

The Museum at the Fashion Institute of Technology (FIT) in New York City has been selected by M•A•C Cosmetics to benefit from its launch of a cosmetics collection based on the pop culture character Hello Kitty. The creations of internationally renowned designers, who were invited by M•A•C to create one-of-a-kind pieces inspired by the Hello Kitty collection , will be auctioned on eBay with all proceeds going to the museum's Acquisition Fund. The Acquisition Fund allows the museum to acquire garments for its permanent collection from up-and-coming design talent who cannot afford to donate garments to the museum. Two M•A•C Hello Kitty designs by Katy England- a dress and a catsuit - have also been donated outright to the museum's permanent collection.

Dr. Valerie Steele, director and chief curator of The Museum at FIT, said, "Hello Kitty has always been a unique fashion icon, so we are delighted to acquire Katy England's Hello Kitty-inspired ensembles for the museum's permanent collection. We are also grateful to M•A•C Cosmetics and Hello Kitty for contributing the proceeds from their eBay auction to the museum's Acquisition Fund so that we may purchase other museum-quality looks from young designers."

The ensembles, which use the Hello Kitty colors of black, grey, white, and pink and range from cocktail frocks to Kitty couture swimwear, have been designed by Blugirl, Catherine Malandrino, Charlotte Ronson, Dress33, Elie Saab, Emanuel Ungaro, General Idea-Bum Suk Choi, Giles, Hervé Léger by Max Azria, Kai Kühne, Kate Sylvester, Katy England, Manish Arora, Marchesa, Miro, Opening Ceremony, Qiu Hao, Rosa Cha, Ruffian, Sang Beg Ha, Shu-Chi Huang, Sinha-Stanic, Tadashi Shoji, The Blonds, threeasFOUR, Vicente Villarin, Yigal Azrouel, Zac Posen, and Zimmermann.

International bidding for these designs began on eBay on Monday, February 9 at 10 pm EST and will remain live for ten days. To view and bid on the designs, visit http://www.ebay.com/machellokitty. The M•A•C Hello Kitty garments can also be viewed on the M•A•C Cosmetics Facebook page, currently the largest cosmetic brand fan site with more than 122,000 fans.

"Since the inception of the brand, M•A•C's roots have always been in fashion," said John Demsey, group president, M•A•C Cosmetics. "We support both up-and-coming and established designers by providing makeup artistry for their runway shows or creating limited edition designer color collections. It was a natural fit to fuse two iconic brands with fashion, and give both M•A•C addicts and Hello Kitty-obsessed fans something that will keep them talking for a long time."

The M•A•C Hello Kitty designs were showcased at a launch party held on February 5 at Cedar Lake in New York City. Katy England's designs for the M•A•C Hello Kitty collection are currently on display in the lobby of The Museum at FIT. Designs by Sinha-Stanic and Dress33 are featured at the Opening Ceremony store on Howard Street in New York City.

About M•A•C Cosmetics:
M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company's popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers, and journalists around the world. M•A•C is now sold in over 65 countries worldwide. The M•A•C Hello Kitty color and accessory collection is available February 12, 2009 in North America and M•A•C Hello Kitty Kouture is available on March 5, 2009 at all M•A•C locations, 1.800.588.0070 and http://www.maccosmetics.com

About SANRIO (Designer of Hello Kitty):
SANRIO develops, distributes and licenses a collection of gift, stationery, and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores, and over 85 SANRIO boutiques. For more information, please visit http://www.sanrio.com.

About The Museum at FIT:
The Museum at FIT is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, which have been described by Roberta Smith in The New York Times as "ravishing," the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. Like other fashion museums, such as the Musée de la Mode, the Mode Museum, and the Museo de la Moda, The Museum at FIT collects, conserves, documents, exhibits, and interprets fashion. The museum's mission is to advance knowledge of fashion through exhibitions, publications, and public programs. Visit http://www.fitnyc.edu/museum.

The museum is part of the Fashion Institute of Technology (FIT), a college of art and design, business and technology educating more than 10,000 students annually. FIT, a college of the State University of New York (SUNY), offers 44 majors leading to the AAS, BFA, BS, MA, and MPS degrees. Visit http://www.fitnyc.edu.

Contact:
Cheri Fein
Executive Director of Public and Media Relations
212.217.4718

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