Centennial Macchu Pisco Sour Competition lands in Boston Today to Celebrate Peru's National Treasures

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Macchu Pisco LLC and the Consulate General of Peru in Boston are launching their search of the “Centennial Macchu Pisco Sour” to commemorate the 100th anniversary of Machu Picchu’s re-discovery by American archeologist Hiram Bingham.

Toasting this 100th anniversary is our way to allow the public to discover Peru's most precious national treasures: Machu Picchu and Pisco. Mariano Godos, Peru Consul General.

On June 27, 2011 Macchu Pisco LLC will be hosting at Think Tank in Cambridge from 3-5pm the Centennial Macchu Pisco Sour Competition as their nationwide search for America’s top mixologists continues (http://macchupisco.com). This competition hopes to find the ultimate liquid incarnation of Machu Picchu to commemorate not only its re-discovery but the rich Inca heritage surrounding this 7th New Wonder of the World.

Since this is not merely a simple cocktail competition but rather a cultural event heralding the centennial celebration of Machu Picchu's unearthing, the Boston winner, along with all other city winners, will go on to Lima, Peru this Fall where the final round of the competition will take place. The grand prize-winning cocktail will not only be crowned as the official Peruvian title-holder of the "Centennial Macchu Pisco Sour" but the creator of the cocktail will then travel onto Cusco where he/she will stay at 5-star El Monasterio Hotel and then continue to Machu Picchu itself via the famed Hiram Bingham train which is part of the historic line of Orient-Express trains.

Company founder, Melanie Asher, expressed the importance of involving the Boston community in this initiative as follows: "I did my MBA at Harvard Business School so this is the heart of where our company came to life. My business plan was actually conceived during my 2nd year at school so not only was my in-classroom learning experience valuable but also my experience outside the classroom watching the mixology scene grow." As a nod to those who helped shape her out-of classroom experience, the judging panel will include not only the Consul General of Peru but also the godfather of the cocktail scene, Brother Cleve, along with Jackson Canon, Beverage Director of the Eastern Standard bar program (http://www.easternstandardboston.com).

While the Distilled Spirits Council of the US has called Pisco the fastest growing spirit category in the country, the participants of this competition are trailblazers who embraced Macchu Pisco long before the category gained this standing. Macchu Pisco entered the American market 5 years ago and is today one of the top exporters of Pisco to the world due in large part to their success across national competitions, most recently the Ultimate Cocktail Challenge where it was awarded a 95-point score and deemed the "Extraordinary" choice for making classic Pisco cocktails (http://www.ultimate-beverage.com/wine_reviews/cocktails-results).

Lizzie Asher, President of Macchu Pisco LLC, noted: "While we toast to one Peruvian treasure being re-discovered by an American, likewise we can say that Peruvian Pisco is being put on the map again thanks to bartenders who embody Hiram Bingham's spirit of adventure." And, it will be not only the participating mixologists' adventure but also creativity that will be tested this Monday since their cocktails will be variations of the iconic national cocktail of Peru, the Pisco Sour. The company has invited the Boston community to Think Tank in Kendall Square (http://www.thinktankcambridge.com) where they'll be able to root for their favorite bartenders and taste their exotic creations. From Boston, the competition will travel to New York City, San Francisco, Los Angeles and Las Vegas.


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