Asia Online and Braahmam Join Forces to Streamline Indian Translation

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Machine translation platform to 'learn' cultural nuances in real time and increase throughput for large-scale, bulk translation projects.

Our relationship with Braahmam is collaborative. Asia Online is providing the underlying tools, while Braahmam is providing the subject-matter experts and linguists needed to ensure ongoing continued improvements in the scope of vocabulary and quality of translation. It's a win-win situation.

Braahmam, a leader in localized digital content creation based in National Capital Region of Delhi, India, is partnering with automated translation technology expert Asia Online (http://www.asiaonline.net)] to collaborate on new technologies that will dramatically speed up the translation and creation of localized digital content for e-learning, training, publishing and corporate web sites.

The partnership combines Asia Online's statistical machine translation platform and interactive continual improvement environment with Braahmam's deep expertise in translations of educational and corporate content within India.

"The Indian and international market for localization of digital media is growing exponentially," said Biraj Rath, Director Business Development of Braahmam. "A fundamental tenet of our business is to locate and use the very best technology not only to speed up production and reduce costs of content delivery, but also to improve our quality of service. It is essential to leverage innovative technology to stay ahead in what is becoming an increasingly competitive market."

The Asia Online solution that Braahmam is adopting is indeed innovative. It combines a statistical machine translation platform with an environment for collaborative and continual improvement. Human subject-matter experts review the early translations and make corrections as needed. A comprehensive analysis of the corrections is performed in real time, from which the system learns. The result is that the system will never make the same mistake twice and subsequent translations are improved.

According to Kirti Vashee, Vice President of Sales, Americas and Europe for Asia Online, the machine-human feedback loop is vital to the success of the project: "Braahmam's clients are varied and the multimedia educational and training content they work with often contains unique phrases and idioms, some of which have a distinct cultural orientation. While machine translation can learn how to handle these rich idioms, it still takes an experienced human to help the machine get it right the first time round. As the machine learns from the human feedback, it becomes more adept… more culturally nuanced."

Mr Vashee sees the agreement with Braahmam as evidence of a shift in the way translation technology providers work with translation companies: "Our relationship with Braahmam is collaborative. Asia Online is providing the underlying tools, while Braahmam is providing the subject-matter experts and linguists needed to ensure ongoing continued improvements in the scope of vocabulary and quality of translation. It's a win-win situation."

About Asia Online Pte Ltd

Asia Online's unique services enable people to transcend language as a barrier to knowledge by providing unrivalled access to the limitless store of English-language content on the Internet, in their language of choice.

Asia Online's primary focus is to deliver huge amounts of content in local languages. In doing so it has created a core technological infrastructure that enables massive translation projects to be undertaken. Asia Online is working with language service providers and publishers with its unique infrastructure that facilitates the ongoing evolution of real time corrective improvements that delivers machine translation quality that is second to none.

Formed in 2007, Asia Online is a privately owned company backed by a number of individual investors and institutional venture capital. Its corporate headquarters are in Singapore, and its operational headquarters are in Bangkok, Thailand, where it conducts R&D and daily business operations. Asia Online currently employs more than 180 staff and is in the process of being incorporated in an additional 10 Asian countries.

About Braahmam Net Solutions
Braahmam Net Solutions Pvt. Ltd is a company driven by excellence in the areas of Content creation, Content presentation, and Content deployment. Four enterprising professionals formed the company in June 2000. Since its inception, Braahmam is catering to different segments of the market with its e-Learning, Multimedia, and Localization services.

In this short period, Braahmam has served customers in Europe, US, and Far East Asia providing services ranging from simple editing and testing services to development of Web based Training packed with complex high-end animation. In addition, Braahmam has delivered localization projects in diverse international languages, such as German, Russian, Thai, and various Indian languages, such as Hindi, Urdu, Marathi, Gujarati, Oriya, Punjabi, Bengali, and Tamil.

Braahmam proudly provides the best services at a fraction of the cost. Braahmam's innovative work and adherence to quality has been commended by the Brandon Hall survey of "Custom Content e-Learning Providers" in 2004.

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Dion Wiggins
Asia Online
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