Maconomy Agency Solution Integrates with Strata Media Buying Software: Integrated solution consolidates financials, ensures accurate, timely billing

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Maconomy US, leading provider of business solutions and services for professional service companies and marketing communications organizations, announced today that its flagship software, Maconomy Agency Solution, integrates seamlessly with STRATA Media Buying software. The integrated offering provides the ability to track media buys in Maconomy, facilitate the reconciliation process and ensure more accurate and timely billing.

Prior to this integration, we've spent hours upon hours of non-billable time sitting by a computer to make sure the data export from one system to the other was successful. When something went wrong, as it often did, it could mean four to five hours a week wasted on this process that now takes just minutes.

    "Media buying is a lot more intense than one might ever think, especially in the fast-paced, deadline-driven world of broadcast advertising," said Ron Lynch, Director of Media Accounting, Empower Media Marketing, a media buying and consulting firm with approximately $300 million in media billings annually for consumer goods and services clients. "There is always a need to reconcile projected or planned TV spots, for example, with what was actually available when the buy took place to make sure clients are billed accurately. Having the financial details of the media buys in one place and other client financial information in another is just a breeding ground for error, not to mention time consuming. Integrating the STRATA Media Buying software with the Maconomy Agency Solution consolidates all of the financials in a single repository. With a complete financial picture, we can deliver more accurate, timely invoices to clients."

Maconomy Agency Solution integrated with STRATA eliminates the need to manually export financial data from one system to another. Data transfer such as this can take significant amounts of time and must be monitored to ensure completion with out error. Lynch explains, "Prior to this integration, we've spent hours upon hours of non-billable time sitting by a computer to make sure the data export from one system to the other was successful. When something went wrong, as it often did, it could mean four to five hours a week wasted on this process that now takes just minutes."

"Agencies have been hard-pressed to find software solutions to address all of their operational needs and as new media requirements emerge all the time, it can be difficult to keep pace," said Steen Andersen, president, Maconomy US. "Maconomy has been working in the marketing communications industry for eighteen years delivering complete enterprise resource planning solutions for our clients. This integration of Maconomy Agency Solution with STRATA eliminates the need to export financial data from one system to another in order to generate a simple, accurate and timely invoice. Agencies around the world realize that their follow-through on operational and administrative tasks are just as important to client relations and building long-term relationships as delivering high-quality creative work. Maconomy is focused on helping agencies deliver on operational strategy."

Maconomy Agency Solution

Maconomy Agency Solution is a fully integrated project and enterprise resource planning (ERP) solution designed to address the specific requirements of the marketing communications industry from time capture to forecasting. It delivers both the overview and the details to optimize business performance at strategic and operational levels.

STRATA Media Buying Software

STRATA Media Buying software provides Media Buying Professionals with a complete Spot TV, Spot Radio, Print, Outdoor, Local Cable, National Cable and Network TV Media Buying System. STRATA provides in-depth Pre- buy, Buy, Posting, Reporting, Media Billing and Qualitative Research capabilities, continually-enhanced to meet the changing needs of the industry. Further, the powerful Media Buying software provides for analysis of radio, television and cable surveys with a complete series of research and scheduling tools.

About Maconomy US

Maconomy US maximizes profitability for mid to large size marketing communications agencies by providing software and services that optimize finance management, job costing, project management, business intelligence, and resource planning in one integrated ERP solution. The company is a subsidiary of Maconomy A/S, headquartered in Copenhagen, Denmark and founded in 1989. Maconomy A/S is a global provider of industry-specific business solutions for professional services companies and marketing communications organizations.

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Kelly Murray
Maconomy
978-597-3377
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