Maconomy US Consultants to Share Agency Management Best Practices at
Marketing Communications Industry Events this Spring
Copies of new best practices handbook “People
Made Profitable” available
BOSTON (Business Wire EON/PRWEB ) March 26, 2008 --
Maconomy US, leading provider
of business solutions for professional services and marketing
communications organizations, announced today that its consultants will
be on hand to share best practices in agency management and copies of “People
Made Profitable,” its new handbook for
agencies to develop stronger, more strategic financial and operational
practices, at the following industry events this Spring:
-
Bulldog
Reporter’s Media Relations Summit 2008,
San Francisco, April 6 – 8, 2008, Booth #307
-
AAAA
Leadership Conference, Laguna Niguel, CA, April 30- May 2, 2008
-
ANA
Financial Management Conference, Naples, FL, May 4-7, 2008
For nearly two decades, Maconomy US consultants have been working with
marketing communications firms large and small from across the globe to
develop more strategic financial and operational practices. Based on
that experience, “People Made Profitable”
outlines the many challenges of running a professional services
organization such as an advertising, public relations or marketing
communications agency. It also highlights best practices case studies in
agency management on some of the industry’s
most successful firms including: Millward Brown, Ramboll and Technia.
At these events, Maconomy will also showcase the latest modules in its
enterprise resource planning software suite: Maconomy People Planner, an
advanced capacity and resource planning solution, and Maconomy AnalytiX,
a business analysis tool based on the Business Objects platform that
helps companies analyze and present business-critical information across
the company.
About Maconomy US
Maconomy US maximizes profitability for mid to large size professional
services organizations by providing software and services that optimize
finance management, job costing, project management, business
intelligence, and resource planning in one integrated ERP solution. The
company is a subsidiary of Maconomy A/S, headquartered in Copenhagen,
Denmark and founded in 1989. Maconomy A/S is a global provider of
industry-specific business solutions for professional services companies
and marketing communications organizations and today Maconomy supports
more than 100,000 users in more than 60 countries.
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