New ERP Software for Marketing Communications Agencies Available in the U.S.: Maconomy X+ optimizes resource and project planning to improve efficiency and profitability

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Maconomy US, a leading provider of business solutions and services for the professional services industry, today announced the general availability of Maconomy X+, the company's flagship enterprise resource planning (ERP) software solution for marketing communications agencies. A fully integrated project and resource planning solution designed specifically for marketing communications organizations, Maconomy X+ delivers both the overview and the details to optimize business performance at strategic and operational levels.

For more than 18 years, Maconomy has been working within the marketing communication segment. We know this space well and have developed a comprehensive solution for project and resource planning that requires little, if any, customization because it has been designed with the marketing communication business processes and workflows in mind

    Maconomy leverages more than 18 years of experience in the marketing communications industry to deliver a comprehensive ERP solution designed to address the specific requirements of this industry from time capture to forecasting. Three new modules in Maconomy X+ enhance the core solution:

-- Mobile SpeedSheet: Allows employees to register time via mobile devices to ensure greater accuracy. Fewer billable hours are lost in the invoicing process because employees are able to enter time from virtually anywhere. Increased accuracy gives project leaders a true overview of resource efficiency, budget, progress and post-project analysis.

-- AnalytiX Live Reporting and AnalytiX Instant Intelligence: Two Business Intelligence tools give users the ability to analyze the business from various perspectives and levels. Live Reporting lets users draw reports directly from the database. Instant Intelligence enables users to zoom in on key details, facts and figures. Information viewed can be sliced and diced to give the user a well-rounded reliable picture of where earnings and effectiveness are high, and it pinpoints areas needing improvement.

-- People Planner: Integrated capacity and resource planning provides managers with a complete overview of their organization including employee resources, project status, resources utilized and deadlines. Armed with this information, managers can optimize resource allocation strategies and develop project plans based in realistic views of capacity and resources.

Maconomy X+

-- Delivers a planning tool that is simple to use and effective

-- Balances out utilization of resources to avoid over and under booking

-- Spots which departments, projects and areas of business earn the best profit

-- Identifies the most profitable customers

-- Makes it easy for employees to register every minute of billing time from a mobile phone

"For more than 18 years, Maconomy has been working within the marketing communication segment. We know this space well and have developed a comprehensive solution for project and resource planning that requires little, if any, customization because it has been designed with the marketing communication business processes and workflows in mind," said Steen Andersen, president, Maconomy US. "95% of Maconomy customers get a positive ROI from Maconomy solutions and pay for their investment within an average of 25 months. We are focused on continually developing the Maconomy solution set to stay one step ahead of the marketing communications industry to further penetrate the U.S. market."

About Maconomy US

Maconomy US maximizes profitability for mid to large size marketing communications agencies by providing software and services that optimize finance management, job costing, project management, business intelligence, and resource planning in one integrated ERP solution. The company is a subsidiary of Maconomy A/S, headquartered in Copenhagen, Denmark and founded in 1989. Maconomy A/S is a global provider of industry-specific business solutions for professional services companies and marketing communications organizations. Maconomy business solutions help optimize project and resource management, manage costs and drive profitable behavior throughout an organization. Maconomy services and supports more than 90,000 users worldwide in 50 countries through its offices in the U.S. and across Europe, and through an extensive partner network.

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Kelly A. Murray
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