MacroView Labs Launches iPhone App for Event Planners to Improve Guest Experience

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New app allows event managers and organizations to entertain and inform guests instantly through their cell phones -- either before, during, or after the event.

A sample screenshot of a MacroView Labs app

Guests can register for an event, see updated schedules, rate the venue or the keynote speaker, find their meeting room, or even play games like scavenger hunts – all through their phone.

MacroView Labs, Inc. (http://www.macroviewlabs.com) – a developer of innovative mobile concierge apps – today launched an event management platform for smartphones to benefit event planners at hotels, resorts, universities, festivals, museums and other organizations.

The new software will allow event managers to send news, music, video, special offers, meeting schedules and presentations directly to their guests’ cell phones at any time. The platform works on all apps built by MacroView Labs, and is available to clients immediately.

“This represents a huge leap forward over traditional event apps, which are frequently just e-brochures with embedded phone numbers and e-mail addresses,” said Keith Michel, chief technology officer of MacroView Labs.

Michel continued: “Guests can register for an event, see updated schedules, rate the venue or the keynote speaker, find their meeting room, or even play games like scavenger hunts – all through their phone. If the groom’s father is running late, the event manager can instantly tell everyone. If the DJ wants to take song requests, people can do it through the app. And using our passkey system, you can make sure that only registered event attendees have access to sensitive content.”

MacroView Labs builds private-label apps for companies and institutions to brand and promote as their own. Organizations pay MacroView Labs a monthly service fee that covers development, hosting, licensing, technical support, upgrades and account management activities.

The new event package is one of multiple feature sets currently available from MacroView Labs. It was developed in close consultation with event planners and business travelers. The apps are accessible to any guest using an iPhone, a Blackberry, an Android phone or virtually any other smartphone.

Other features already offered by MacroView Labs include its revenue-generating “Mobile Point of Sale” package, allowing an organization to sell anything it wants to people via their cell phones, and the popular “Be Heard” package, which allows app users to send direct feedback to the property the second they have a question or suggestion.

ABOUT MACROVIEW LABS
MacroView Labs is a mobile software company that helps its clients and their target audiences understand and interact with each other using mobile technologies. The company creates fun, easy-to-use apps for cell phones and other mobile devices that organizations can give to their guests and customers at no charge. The apps give guests and customers an enhanced real-world experience by providing them with schedules, GPS maps, games, activities and other concierge services. Clients are able to advise, entertain, sell to and learn from their key stakeholders. The San Francisco-based company is privately held. More information is at http://www.MacroViewLabs.com.

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Greg Felden
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