Eighty-five percent of U.S. consumers and 82 percent of Chinese said they “agree” or “strongly agree” that they feel better about Made in USA quality
San Diego, CA (PRWEB) February 28, 2013
U.S. companies are capitalizing on the consumer preference for American-made products, according to Fresh Patch, the maker of real-grass, fully-disposable dog potties. Fresh Patch cites a survey conducted among 5,000 consumers in the U.S., China, Germany and France in September 2012 by the Boston Consulting Group. In a November 2012 news release, the consulting group noted that: “In both the U.S. and China, respondents of all age groups and income levels expressed a concern for quality, a key driver of the consumer preference for U.S.-made products. Eighty-five percent of U.S. consumers and 82 percent of Chinese said they “agree” or “strongly agree” that they feel better about Made in USA quality. Patriotism is another strong consideration among U.S. consumers: 93 percent said that they would pay more for U.S.-made goods in order to keep jobs in the U.S., and 80 percent said that buying U.S. products demonstrates patriotism.”
“We can proudly say that our product is 100% American-made,” says Fresh Patch founder Andrew Feld. “Fresh Patch combines long-lasting, dirt-free hydroponic grass pioneered and grown in the U.S. with fully disposable containers manufactured in America.”
"The shift towards buying American made products is not just a passing fad." Feld points out a marketing agency that sells a collection of products exclusively made in the USA (http://www.mademovement.com). When customers make a purchase through the website they can see what city the product was made in and how many people were involved in producing it. The site rewards customers with "boom points" which represent the economic impact of their purchase.
"I love what the Made Movement has done," says Feld. "They're promoting businesses here at home while bringing an overall awareness to the issue at large."