Boulder, Colo., (PRWEB) July 19, 2012
The role manufacturing will play in restoring the US economy has been well documented over the past few years. In fact, the issue has received so much attention that consumers of all kinds are now actively looking for products made in the USA. “This is not the guy with the axe handle in the back window of his pick-up, looking to buy American because it’s unpatriotic to do anything else,” says Made Movement Chief Creative Officer, Dave Schiff. “It’s an enlightened consumer who wants to buy American because they know lots of good things happen when they do, from job creation to reduced carbon footprint.”
But the fact that there are lots of motivated shoppers looking for US-made products doesn’t necessarily mean that they’ll have an easy time of it. As most shoppers soon realize, trying to buy American can be an exercise in futility. In some cases, as with many consumer electronics categories, there is simply no domestically manufactured option. In other cases, country-of-origin information is either buried in small print, or shrouded by marketing. As Schiff points out, “People think iconic American products like Carhart and Converse are made in the USA, but most of the time they aren’t.”
Enter Made Collection, the first ever flash-sale website for premium, American-made products. Made Collection will leverage the proven flash-sale model: sizable discounts on premium products for a limited time. But unlike other flash-sale sites, it will feature only American-made products, as well as an interactive game layer that lets shoppers see the positive impact their purchase would have on the American economy.
Each product at Made Collection is accompanied by a Boom™ Score, which quantifies how beneficial the purchase of that product would be to America. For every dollar spent on a product manufactured in the US, another $1.40 is sparked in surrounding sectors of the US economy. The Boom Score is derived from this statistic, and accrues as a shopper buys things at the site. “It’s a pretty great way to rationalize buying something awesome for yourself,” says Schiff. “It’s not just for you; it’s for America.”
As customers at Made Collection accumulate Boom Points, they’ll be given future access to exclusive deals and offers. In addition to Boom Points, customers also see animated graphics showing where each product was made, and how many people work at the company that made it.
Currently, each collection is active for two weeks before being replaced in its entirety by the next. To ensure a constant stream of highly fashionable, culturally relevant products, Made Collection has retained the services of expert curator Edie Ure, who designed for Ralph Lauren, Anthropologie, and Beams Japan, and whose designs have been featured in “Gossip Girl,” Vogue Italia, Elle and WWD.
Thanks to Ure’s efforts, Made Collection acts as a discovery engine for the hidden gems of American manufacturing--good incentive for companies who want to tell the American part of their brand story. “The popularity for buying American goods is rapidly increasing as people want to boost the economy while choosing quality, not quantity,” said Katherine McMillan, Creative Director and co-owner of Pierrepont Hicks. “Having one site where you can find all of these brands is only going to help get the word out faster, and we like that. Hopefully, this site will help streamline the online consumer’s search for brands like ours.”
A Pierrepont Hicks bowtie is currently featured on the site along with eight other US-made products comprising the “American Launch Party” collection, which celebrates American independence. Other brands featured in the first collection include Walnut Studiolo, BottleHood, Zeroll Co., Portable Kitchen®, Jacob Bromwell and Leather Head Sports.
ABOUT MADE MOVEMENT
Founded in 2012 in Boulder, Colo., Made Movement aims to create jobs and bolster America’s economy by supporting products manufactured in the USA. Made Movement strives to achieve its mission in two ways: 1) We propel brands with business-solving, needle-moving strategies and marketing solutions; and 2) We curate Made Collection, a members-only shopping portal that offers discounts on made-in-America products through flash sales. For more information on Made Movement, please call 720-420-9840 or visit http://www.mademovement.com.