New York, New York (PRWEB) April 24, 2013
Email newsletter service Mad Mimi now integrates with Batchbook. Batchbook is a social CRM (customer relationship manager) that prioritizes relationships with customers. The two apps are an easy fit, as both have communicating with customers at their core. The integration allows Batchbook users to easily add their contact lists and associated contact details to Mad Mimi’s email service.
Integration with Mad Mimi gives Batchbook customers an effective tool to develop their contacts into meaningful business relationships - via email. Email marketing is a powerful method for small businesses to drive traffic to their websites, communicate with customer bases, and engage readers. Batchbook’s software makes it so contact lists can be organized based on highly specific criteria. This, in turn, means more targeted emails sent by Mad Mimi, resulting in higher engagement rates. All of Mad Mimi’s sends are trackable, so customers are able to clearly define engagement, follow up, and refine their marketing strategies.
Bradford Shimp, Batchbook Content Manager, puts it this way : "Building healthy customer relationships means keeping the conversation going. We love this integration with Mad Mimi because it is super simple for small businesses to send professional email campaigns to their Batchbook contacts. And Mad Mimi's easy to use software makes the whole process painless and fun!"
An account with both apps is necessary for integration, and both offer free trial plans. Mad Mimi is pleased to offer small businesses another opportunity for growing healthy lists and developing customer relationships.
Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi. Check out Mad Mimi’s gallery or Pinterest and see what other small businesses are doing with their email newsletters. In the meantime, keep in touch by following @MadMimi on Twitter, checking in on Facebook and keeping up with Mad Mimi news at http://blog.madmimi.com.
Batchbook is a software company based in Providence, RI, founded in 2006. Their social CRM software is designed to help small businesses and organizations build better relationships with the right people. Batchbook provides an affordable, cloud-accessible solution that is easy to adopt as an individual or a team. Its feature set includes full contact details management, social integration, to-do list, advanced searching, list building and reporting. Batchbook takes a unique approach to contact management, encouraging users to maintain smaller lists, make more personal contact, and to build a culture of openness and teamwork.
About Mad Mimi
Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.