Mad Mimi Integrates with WooCommerce, a Plug-in from WooThemes

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Mad Mimi’s integration with WooCommerce simplifies sending email newsletters to customers for users with WordPress e-commerce sites.

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Simple. Elegant. Email Marketing Service.

'We initially developed the Mad Mimi extension for WooCommerce to integrate with our own site, but decided to release it publicly due to Mad Mimi's popularity,' said Hugh Lashbrooke, WooCommerce developer.

Mad Mimi is pleased to announce integration with WooCommerce, a plug-in from WooThemes - the creative WordPress theme experts. The WooCommerce integration automatically segments contacts based on purchases and allows Mad Mimi customers to send targeted email newsletters. The integration helps store owners capitalize on the important marketing window after a purchase -- positive interaction, between buyer and seller, soon after a purchase is one of the leading indicators for a future customer relationship or repeat purchasing.

With the WooCommerce extension, Mad Mimi customers with their own e-commerce sites can segment contacts and send email newsletters :

-after a purchase, automatically via API - to welcome or say thank you to first-time purchasers.

-based on customer engagement - anyone who has ever purchased from the storefront.

-using purchase history - sending an email to all the contacts in a list who have purchased a specific item.

This segmentation is done via the WordPress dashboard, in the ‘Mad Mimi extension settings’ panel.

Hugh Lashbrooke developed the integration for WooCommerce, saying : “We initially developed the Mad Mimi extension for WooCommerce to integrate with our own site, but decided to release it publicly due to Mad Mimi's popularity. We have seen strong support for it amongst our users and the ease of the integration is yet another indication of how dynamic and powerful WooCommerce is.” WooCommerce’s offering helps Mad Mimi customers target their sends efficiently, resulting in more effective email marketing.

Every day, over 40 million attractive emails are sent, shared and tracked using Mad Mimi. Check out Mad Mimi’s gallery or Pinterest and see what other small businesses are doing with their email newsletters. In the meantime, keep in touch by following @MadMimi on Twitter, checking in on Facebook and keeping up with the Mad Mimi blog.

About Mad Mimi
Mad Mimi is an email marketing and newsletter service founded in 2008 by Gary Levitt, with the goal of providing a simple and elegant way to create, send, and track beautiful html email newsletters and promotions. With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 businesses including, Air Canada, TimBuk2, and StumbleUpon. Mad Mimi is a privately held company and is headquartered in New York, NY.

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Christopher Riegger
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