Vodafone Hungary and MADS Announce Mobile Advertising Partnership

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Vodafone Hungary selects MADS to launch mobile advertising platform on its Vodafone Live! portal.

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Vodafone Hungary's Vodafone Live! portal is a top mobile web destination in that market

Vodafone Hungary announced today it has selected Dutch mobile advertising technology provider MADS to deliver the mobile advertising platform for its Vodafone Live! portal. Vodafone Hungary has launched mobile advertising services to offer brands highly targeted display or text advertising on-portal.

"Vodafone Hungary selected MADS for its flexibility, its committed staff and the ease-of-use of the MADS mobile advertising platform. Vodafone Hungary was seeking a partner, not a supplier", says Zsuzsanna Winkler, Manager Mobile Advertising at Vodafone Hungary.

Several premium brands, amongst others NIVEA, OTP Bank, Electronic Arts and Gameloft have already launched advertising campaigns on Vodafone Live! since the pre-launch of the service last June. The new mobile advertising service allows brands to target consumers in a very personal way, resulting in significantly higher response rates compared to Internet advertising.

"Vodafone Hungary's Vodafone Live! portal is a top mobile web destination in that market", adds Ashu Mathura, CEO and founder of MADS. "By selecting the MADS mobile advertising platform, Vodafone Hungary offers prime real estate for advertisers and brands seeking to deploy targeted campaigns that are both highly relevant and compelling to their 2.4 million consumers".

MADS and Vodafone Hungary continue to work on new and innovative ways to create advertising inventory in various mobile channels, offering brands a compelling and effective way to reach consumers on the move.

About MADS
MADS is an industry leading mobile advertising technology company offering multi-channel mobile profiling, analytics & ad server solutions. These powerful and intelligent mobile ad server solutions unite publishers, operators, media agencies and brands to realize the promise of mobile advertising and deliver the most relevant message to consumers around the globe. MADS delivers these personalized advertisement messages across all mobile channels including WAP, SMS, MMS, Mobile Video and Ring back tones within a single platform and interface. MADS mobile advertising technology is used by more than 80 premium content publishers and operators in more than 15 countries around the world to create, manage and exploit their mobile inventory. MADS is headquartered in Amsterdam, The Netherlands. For more information, please visit http://www.mads.com.

About Vodafone Hungary
Vodafone is present on the Hungarian market since 1999. By 2008 the number of its subscribers exceeded 2 million, and currently there are more than 1300 employees working at Vodafone Hungary. Vodafone Hungary is an integrated technology and service provider with a portfolio including mobile communications, internet and broadband data services for business and private customers. Vodafone Hungary is committed to CSR and they also support numerous projects through the Hungarian Vodafone Foundation.


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