Presenting a high-quality plaque award to paying advertisers will not only show that their ads are worth the investment (...) but will also equip that business with another tool that they can proudly display and leverage in their own marketing efforts.
Oakwood Village, OH (PRWEB) June 26, 2013
As countless experts deem the business-to-business relationship as a key element to a successful partnership, magazine articles commemorated within a Classic Wood Plaque have been utilized as an excellent tool in the magazine publishers’ quest to fill advertising space. Aligning with this belief, Classic Laminations, a company specializing in custom high-quality wood plaques and comprehensive print finishing services, announced a special offer for new customers in the publishing industry. With the purchase of three Classic Wood Plaques, first-time customers will receive a fourth plaque, free of charge.
According to TheValueofAdvertising.org, advertising funds a diverse, pluralistic media landscape. Without advertising, many of the world’s media would not exist. And to replace advertising revenues, newspapers would have to double their cover price.
However, as more advertisers turn to the digital medium, magazines and trade journals need cost-effective solutions to keep continuous sales with print advertisers.
A Gallup report of thousands of B2B customer relationships, observed that only 13 percent are fully engaged because far too many business-to-business companies attract prospects solely based on price, speed and efficiency.
Ed O’Boyle and Craig Kamins in the article explain, “Gallup defines engagement as an emotional connection based on Confidence, Integrity, Pride, and Passion. Customer engagement is fundamental to customer impact because it establishes an element of partnership, which requires a genuine connection between your organization and its customers."
The study found that fully engaged customers deliver a 23 percent premium over average customers in share of wallet, profitability, revenue and relationship growth.
Through its new ‘Buy 3 or More, Get 1 Free’ campaign, Classic Laminations is now offering magazine and trade journal publishers the ability to strengthen emotional engagement with advertisers by building up their specific initiative, valuing it, then providing a way to proudly display their ad.
“Print advertisers need to know, especially in this digital age, that their contribution to the magazine is substantial. Just as consumers appreciate a tangible advertisement, a commemorative award from publishers can serve as a solid reminder to advertisers that their business is significant,” said Jim Tidd, owner of Classic Laminations and expert in creating custom wood-plaques for magazine publishers. “Presenting a high-quality plaque award to paying advertisers will not only show that their ads are worth the investment, potentially leading to advertisement renewals, but will also equip that business with another tool that they can proudly display and leverage in their own marketing efforts.”
Part of an extensive line of pioneering products, Classic Wood Plaques are expertly crafted with patented technology that protects the advertisement from dust, humidity, pollutants and aging. The genuine wood plaques are crafted from hardwood, are made with cutting-edge manufacturing equipment, and are available in a variety of sizes and wood stain colors. A brass plate can be affixed to commemorate the specific award the ad received.
Made in the U.S.A., Classic Laminations is located near Cleveland, Ohio, delivering Classic Wood Plaques for both domestic and international orders. More information about Classic Wood Plaques is available at http://classiclaminations.com/wood-plaques/, and details about the ‘Buy 3 or More, Get 1 Free’ special can be accessed at http://classiclaminations.com/plaque-offer/.
About Classic Laminations
Classic Laminations has been providing premium print finishing throughout the Midwest since 1976, and their experienced staff and vast array of equipment ensure that virtually all print finishing needs desired by clients can be handled effectively. Their staff is intimately aware of how the evolving printing needs of today’s businesses are impacted by changing technology, and their hands-on approach to providing flawless print finishing allows them to work directly with clients who require comprehensive solutions. Specific knowledge and expertise of digital print finishing has expanded their customer base outside their normal marketing area. By providing complete print finishing services for jobs of any size, Classic Laminations allows printers to concentrate on building their businesses rather than investing in additional manpower and equipment, improving efficiency and profit margins across the board. To learn more about Classic Laminations, visit http://www.ClassicLaminations.com, or call (440) 735-1333.