5280 Readership Tops All Other Denver Monthly and Weeklies

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For the first time, the readership of 5280 Magazine has topped that of all other monthly and weekly publications in Denver, according to two leading market-research firms.

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With this substantial readership strength, 5280 is also in the very unique position of having more Denver readers than any other weekly or monthly consumer publication.

For the first time, the readership of 5280 Magazine has topped that of all other monthly and weekly publications in Denver, according to two leading market-research firms.

Research conducted by The Media Audit, which measures print and broadcast audiences in more than 80 markets across the country, found that an average of 381,439 people in the Denver area read each issue of 5280. That figure surpasses Westword, a free weekly newspaper, which has 227,602 readers per issue, and is more than triple the readership of Colorado Homes & Lifestyles, the next largest monthly magazine.

"In the largest cities in America, 5280 ranks #1 as the strongest city regional magazine with the highest readership penetration," said J. Philip Beswick, executive vice president of The Media Audit. “With this substantial readership strength, 5280 is also in the very unique position of having more Denver readers than any other weekly or monthly consumer publication.”

The Media Audit’s findings were echoed by a similar study undertaken by Scarborough Research, which also found 5280’s total audience to be larger than all other weekly and monthly publications in Denver. Equally surprising is the fact that 5280’s single- issue audience exceeds that of each of Denver’s five 9 and 10 p.m. TV newscasts, according to the Media Audit study.

“Everyone at 5280 works really hard to produce a magazine that’s worthy of a great city like Denver,” says Daniel Brogan, the magazine’s editor and publisher. “It’s incredibly gratifying to have that work be embraced by an ever-growing audience.”

5280 was recently named a finalist for a National Magazine Award, widely regarded as the Pulitzer Prize equivalent for magazines. 5280 was honored in the personal service category for “Low on O2,” a comprehensive look by Lindsey B. Koehler and Natasha Gardner at the effects of living at high altitude, which appeared in the magazine’s October 2009 issue. One of a select few smaller magazines to be named a finalist in this year’s National Magazine Awards, 5280’s four nominations since 2005 is exceeded among city and regional magazines by only New York, Los Angeles, and Texas Monthly magazines.

About 5280
Celebrating 17 years as Denver’s Magazine, 5280 is the essential guide to local issues, dining, arts, entertainment, and living well in the Mile High City. Founded in 1993, 5280 is now the largest local magazine in Colorado. It has higher market penetration than any other city magazine in America, and regularly outsells such national titles as Time, People, Oprah, and Martha Stewart Living on local newsstands.

5280 supports a wide variety of civic, cultural, and philanthropic organizations and is one of the nation's greenest magazines, having been printed on recycled paper for more than 10 years. More information about the magazine can be found at 5280.com.

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