Mozenda Rescues Duluth Pack's Data, Allowing Switch to Magento

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Anyone who’s worked in e-commerce knows how frustrating and time-consuming it can be to change your online storefront from one platform to another. But what can you do when the old platform is actually holding your information hostage?

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Mozenda was able to harvest all the data from duluthpack.com and replicate our database without ever seeing it, while integrating all of our product reviews.

Anyone who’s worked in e-commerce knows how frustrating and time-consuming it can be to change your online storefront from one platform to another. But what can you do when the old platform is actually holding your information hostage?

This was the situation facing Duluth Pack, a Minnesota-based company that has been making rugged, high-quality outdoor gear since 1882. They wanted to switch their online storefront to Magento, an up-and-coming e-commerce platform whose quality and versatility suited the iconic business nicely. But Duluth Pack’s website aggregated information from several different sources, and their database was stored securely behind the firewall of the web development company they were leaving. So securely, in fact, that Duluth Pack couldn’t access it.

It was enough to make any self-respecting outdoorsman want to disappear into the Boundary Waters of Northern Minnesota and swear off technology indefinitely. Or maybe just swear.

Luckily, Duluth Pack’s marketing department stumbled across Mozenda, a powerhouse web data mining tool that was able to retrieve and organize all the information associated with duluthpack.com. “At first, the software seemed too good to be true,” Duluth Pack’s marketing director Abe Pattee said. “Mozenda was able to harvest all the data from duluthpack.com and replicate our database without ever seeing it, while integrating all of our product reviews.” Duluth Pack built an off-site back-up system with the information provided by Mozenda, then made the switch to Magento.

The change has been a good one for Duluth Pack; they have enjoyed 115% growth in the year since they switched to Magento. They have also found new uses for Mozenda, using it to aggregate supplier information directly into their storefront.

Mozenda and Magento have played a vital role in helping the 127-year-old outdoor supplier maintain the robust health and fresh-faced image it is known for, and in making the iconic Duluth Pack available to a whole new generation of people, whether they use it to portage hard tack and bug spray across the deep lakes and pine-scented forests of Northern Minnesota, or to tote their laptops through urban jungles Duluth Pack’s founders could never have imagined. Maybe technology isn’t so bad after all, even for the most hard-core outdoorsy-types.

About Duluth Pack
Duluth Pack has been manufacturing quality canvas and leather goods in Duluth, Minnesota, since 1882. The company makes everything from its original canoe packs to high-quality canvas and leather luggage, business gear, school bags, hunting gear and more. Every pack they make comes with a lifetime guarantee, a testament to the commitment to quality they've maintained for 127 years.

For more information about Duluth Pack visit http://www.duluthpack.com

About Mozenda
Mozenda is a Salt Lake City tech firm specializing in the development and sale of web data extraction software tools - http://www.mozenda.com. Its cornerstone product is the patent-pending Web Agent Builder 2.0, a web data extraction tool that grabs precise website content and organizes it into useable formats.

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Brett Haskins
Mozenda
1-801-995-4555
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