Magento’s Inaugural “Imagine eCommerce Conference” Bringing Major Company News and Riveting Speakers

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eCommerce platform provider to reveal new products and announcements that will shape the industry and invigorate growing eCommerce businesses

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Powering more than 90,000 merchants who record $25 billion in online sales, platform provider Magento is a driving factor in the eCommerce world. Now, Magento is working to further shape the future of commerce by bringing together leaders for three days of collaboration and discussion on the future of this burgeoning industry at its inaugural Imagine eCommerce Conference, Feb. 7-9, 2011 at the LAX Hilton in Los Angeles, Calif.

On February 8, Magento will be making two announcements at the conference:

  • A major Magento new product announcement that will take online retailers where they want to go
  • A major Magento company announcement that will invigorate those looking to make their eCommerce dreams come true

“Our primary goal with Magento was to develop a platform that put the control back in the hands of the online merchant, and our upcoming product announcements at the Imagine Conference will take us back to the roots of that original mission,” said Roy Rubin, Co-Founder and Chief Executive Officer, Magento, Inc. “Our company announcement, which represents a major contribution to the eCommerce world, will help people realize their eCommerce goals. I have no doubt our inaugural Imagine Conference will be a solid building block for future conferences to come.”

In addition to the Magento announcements, the Imagine eCommerce Conference will also feature a host of dynamic speakers, including:

  • Blake Nordstrom, President and Director, Nordstrom, Inc.
  • Alfred Lin, Chief Operating Officer, Zappos Inc.
  • Adam Bain, President of Revenue, Twitter Inc.
  • Brian Walker, Principle Analyst, E-Commerce, Forrester Research, Inc.
  • Roy Rubin, Co-Founder and Chief Executive Officer, Magento, Inc.
  • Yoav Kutner, Co-Founder and Chief Technology Officer, Magento Inc.
  • Bob Schwartz, President, Magento, Inc.
  • Numerous other eCommerce technology and business experts

The conference will blend keynotes, general sessions and panels covering key trends with breakout sessions offering targeted content for both developers and business-minded attendees. Attendees will learn insights, best practices for enhancing performance and scalability and receive inspiration to develop strategic vision that will help grow their eCommerce business in 2011 and beyond.

Registration is $895 for the full conference. For more information on registration and the conference agenda, visit

Additionally, Magento is hosting the Imagine Challenge, a picture and video contest, with winners being sent to the Imagine eCommerce Conference.

If you are a media member who would like to attend, contact Molly Ingham at molly(at)allisonpr(dot)com or 480-776-6411.

Those unable to attend can also receive daily Imagine eCommerce Conference news briefs and updates by subscribing to or reading the Magento blog.

About Magento
Magento is the fastest growing eCommerce platform in the world with over 200 solution providers and 90,000 merchants, including leading brands, innovators and large retailers enabling over $25 Billion in transactions each year. Magento is a feature-rich, platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the worldwide eCommerce ecosystem. For more information about Magento, visit, follow @magento on Twitter, and read the Magento Blog.

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Brent Diggins
Allison & Partners
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Molly Ingham
Allison & Partners
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