American Clearinghouse Unveils Online Mapping Tools to Help Focus Direct Mailing List Campaigns
The new American Clearinghouse Inc. website allows users to run counts and buy mailing lists, using advanced mapping technology that can generate target area maps and calculate drive times for planning direct mailing list campaigns.
Louisville, KY (PRWEB) June 27, 2009 -- American Clearinghouse, providing clients with direct mailing lists (http://www.americanclearinghouse.com) and counts, unveils their new website tools. The American Clearinghouse website now incorporates advanced mapping technology that enables each user to select specific areas and target groups. By using the interactive features on the site, users can obtain precise online counts in seconds, with the simple click of a mouse. All of these features are now easily accessed from the company's streamlined homepage.
Demographics for direct mailing lists can be selected using the site's freeform mapping tools. Criteria can be narrowed down by state, county, zip code, carrier routes, metropolitan areas, specified radii from a particular address, and more. The targeted population group can then be narrowed down, via drop down list, for criteria such as age, birth date, dwelling type, household income, language spoken, relationship status, and even for such things as owners of bank or retail cards and online accessibility. Following selection of the desired criteria, mailing leads can be immediately purchased for download.
"Current technology has made it easy to select specific criteria from a database. Mapping tools have become integrated with this technology to suit a range of uses," said Renee Jones, CEO of American Clearinghouse, Inc. "With today's high-speed market, we have harnessed these resources to make it easy to generate consumer mailing lists as well as affordable to obtain them."
The site also offers even more precise technology which allows users to draw their target areas on a map. With this feature, data that lies within custom boundaries can be requested. In addition to this and the site's other precise mapping tools, it offers an online drive time feature, as an alternative to radius selections. Allowing users to calculate drive time around locations to run counts or purchase lists, this feature allows times from 5-60 minutes to be calculated. Comprehensive instructions are given for running counts for drive time via the site's database.
"Running counts has really never been easier," added Jones, "All of our features offer custom selections for building the most precise mailing list. Our multi-tiered count reports are all freely customizable and the database is regularly updated to ensure the most current data". Jones went on to say, "We have included easy to understand instructions and FAQs to help visitors make the most of the system, which first-time visitors should find simple to use."
About American Clearinghouse, Inc.
Founded and run by experienced marketing professionals, computer programmers, and mapping experts, American Clearinghouse maintains a consumer database of more than 118 million households, as well as a national new-mover file. The company specializes in providing customized mapping solutions to help its customers generate consumer mailing lists. The site also offers combined customer profiling and customer modeling services to provide a unique solution to optimize any marketing campaign effort. All resources on hand are used to ensure the client's customer communications are delivered flawlessly, and in a timely manner.
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