There's synergistic benefit to delivering the same message through multiple mediums.
Ferndale, WA (Vocus) March 10, 2009
BB Direct , a provider of quality mailing list data and direct mail solutions, introduces a new saturation email campaign solution to its direct mail marketer customers. Brian Berg, president of BB Direct says, "There's synergistic benefit to delivering the same message through multiple mediums." He explains, "as long as you make a strong offer, saturation email supporting a postal offer reinforces the product brand and increases the campaign response." The duel approach increases the chances of offer consideration through introduction and recall.
BB Direct has traditionally sold saturation level mailing list data to its customers wanting to reach every deliverable address within a given market. The saturation postal data product is inexpensive and given that the mailing list data is delivered in "walk-sequence", it also allows for the maximum postal discounts. The new "saturation e-mail" data reaches every single email recipient that has an "Opt-in" email address. Though the quantity of the saturation email list is significantly smaller than a traditional Resident/Occupant mailing list, given the large network of providers, the list is still impressive in coverage.
Most users of saturation level mailing list data are those mailers who want to reach each and every deliverable address in a given market. With saturation level data, there are no filters or selects making it easier for USPS mail delivery. From restaurants to grocery stores to water delivery services, mailers who label their audience as "everybody" benefit most from saturation level data.
One limitation of a saturation email campaign is that the direct mail customer never receives the actual email addresses. Instead, their html message is broadcast to the Opt-in recipients on the mailers behalf. The mailer is responsible for the html creation and must provide all proper linking information to be embedded within the digital advertisement. All saturation email campaign data used by BB Direct complies with the CAN-SPAM Act of 2003.
For more information about how BB Direct helps customers with smarter mailing list and direct marketing choices, visit them on the web at http://www.bbdirect.com or call Brian Berg at (239) 573-8150.
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