Montreal Software Company Donates Online Store Proceeds to Make-A-Wish Quebec

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Acquisio Donations to Help Grant Wishes for Children with Life-Threatening Illnesses

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Make-A-Wish Quebec

I would like to thank Acquisio for its commitment to the Make-A-Wish® foundation of Quebec. Thank you Acquisio for offering joy, strength and hope to these children and most of all, thank you for believing in the power of a wish!

Part of the largest not-for-profit wish granting organization in the world, Make-A-Wish® Quebec today announced that it has entered into a partnership with agency performance media platform provider Acquisio. Through the terms of the partnership, Acquisio will donate 100% of the proceeds from its store, located at, to the nonprofit organization.

“We’ve read the news stories and have seen the incredible things that Make-A-Wish Quebec has done for local children over the past seven years,” said Alexandre Pelletier, Director of Marketing at Acquisio. “And taking part in their 48 hour Ride for Wishes bike relay last year and seeing these kids first-hand had a really big impression on the whole Acquisio team. We’ve been brainstorming ways to raise additional funds for Make-A-Wish, and when we came up with the idea for the Acquisio storefront, everything became clear: we’d sell shirts, coffee mugs and other products to Acquisio fans, and would donate all of the proceeds to a cause that all of us feel really strongly about.”

Acquisio’s first experience with Make-A-Wish Quebec took place in September 2011, when Acquisio staffers took part in the organization’s annual 48 hour Ride for Wishes fundraiser. During that event, which raised a total of more than $850,000 for the foundation, the Acquisio team successfully raised more than $10,000—enough to ‘adopt’ a wish. As a result of Acquisio’s donation, a six-year-old Saint-Hyacinthe boy who suffers from cerebral palsy will be able to have his wish granted--a playroom adapted to his special needs.

Pierre Theriault, Vice President of Partnership and Fundraising at Make-A-Wish, is excited about the growing partnership with Acquisio. “I would like to thank Acquisio for its commitment to the Make-A-Wish® foundation of Quebec. As a result of this partnership, children facing life-threatening medical conditions will be able to experience the joy of their most cherished wish becoming reality. Thank you Acquisio for offering joy, strength and hope to these children and most of all, thank you for believing in the power of a wish!”

“Whether it’s a magical Disney vacation, flying in the Canadian International Air Show, or even getting to meet childrens’ TV favorites the Wiggles, Make-A-Wish does everything it can to make wishes come true,” Pelletier continued. “Many of us at Acquisio are parents ourselves, and seeing what Make-A-Wish does for children in the Quebec area and beyond is humbling. We are honored to be involved with such a venerable organization, and hope that what we contribute will help Make-A-Wish continue to make wishes come true for children and their families.”

Acquisio’s ongoing donation of store proceeds is just one part of the company’s partnership with the Make-A-Wish organization, according to Pelletier. “We’re planning fundraising events at our headquarters in Montreal to benefit Make-A-Wish Quebec, and our offices in London and Seattle are also going to be participating in raising funds for their local Make-A-Wish chapters. We’re also giving all of our employees paid leave to volunteer their time and talents to the Make-A-Wish program, as well as organizing teams for the upcoming 48 hour Ride for Wishes 2012.”

Since inception, Make-A-Wish Canada has granted over 4,000 wishes through eight chapter offices across the country. We are dedicated to creating a world of magic and bringing smiles to the faces of the children who, due to their illness, may be missing out on some of the joys of childhood that other kids take for granted.

Make-A-Wish Canada is part of Make-A-Wish® International – the largest not-for-profit, wish-granting organization in the world – with affiliates in more than 47 countries. Worldwide, Make-A-Wish has granted more than 270,000 wishes.

The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.

Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modeling and reporting capabilities.

With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing, and SEM agencies. Agency clients include large agency holdings such as WPP, Omnicom, IPG and Publicis; as well as some of the world’s most recognized performance media companies such as Amaze, Bertelsmann, Cossette, DAC Group, Guava, iProspect, Isobar, Media Experts, NetBooster, PhD, and Yellow Pages Group.

Acquisio was recently named the 46th fastest growing company in the 2011 Deloitte North American Technology Fast 500 and the 9th fastest growing technology in Canada in the Deloitte Technology Fast 50. The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit

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Luc Charpentier

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