Using Behavioural Targeting to Make Money Online from Banner Advertising

Millions of website owners make money online from displaying ads on their websites, but with the ever growing number of websites and consequently higher competition, it is becoming more important to maximise the revenue per visitor. This is where Simply’s new targeting algorithms can help.

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Simply Better Advertising Performance

it is becoming more important to maximise the revenue per visitor

(PRWEB) August 7, 2010

Millions of website owners make money online from displaying ads on their websites, but with the ever growing number of websites and consequently higher competition, it is becoming more important to maximise the revenue per visitor. This is where Simply’s new targeting algorithms can help.

Simply.com is a unique advertising and publishing platform which uses proprietary algorithms to deliver ads based on a mixture of behavioural targeting, contextual targeting, and yield targeting, and optimizing the ad campaigns in real time to give a higher weight to targeting method which is working best for any particular ad.

Behavioural targeting basically tracks a visitor’s online behaviour with a cookie, based on what they search for or the type of websites they visit, and uses this information to deliver more relevant ads. Contextual targeting delivers ads based on how well the content of a web page matches the ad, and yield targeting places ads on websites that are performing best.

Delivering ads according to the targeting method which is working best and adjusting this in real time, is good for advertisers because they get better click through rates, but at the same time it is also better for publishers which use text or indeed banner advertising as their business model to earn money online. Higher click-through rates means a higher revenue pay-out for website owners.

Not only is the Simply platform easy to use as its name implies, but research done at their labs showed that earnings per 1000 impressions (eCPM) for publishers using Simply’s ad servers were much better than the overall ad server market. They compared identical campaigns over 60 days and the results demonstrated a 107% higher return than the market average.

A report released recently by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) revealed that revenues from online display advertising reached an all-time high in Q1 of 2010, with Yahoo showing a 7.5% increase year on year increase with $5.9 billion in revenues.

The situation is similar in the UK. According to eMarketer, display advertising is set to outstrip offline print advertising before the end of this year. The spend on online advertising in the UK already outstrips newspaper advertising and is expected to be around £3.8 billion in 2010 and to reach £4.8 billion by 2014.

This growth presents a tremendous opportunity for new content publishers to earn money online from placing ads in their content.

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