Albany, NY (PRWEB) July 9, 2010
In this challenging economy, people are looking for new ways to make extra cash without having to spend big dollars. One market that continues to grow in these tough times is “health and beauty”. While most people cut back on certain luxuries during hard times, women continue to buy personal care and beauty products, regardless of the recession. Youthful Trends is an innovative cosmetic company that is banking on the recession to promote a new business model aimed at women who want to make extra money in the beauty business. This young company is bypassing traditional retail channels to market their natural cosmetics through a growing army of savvy businesswomen who aspire to run their own start-ups. While Youthful Trends sells products directly to consumers online, they also offer home business kits for women who want to start their own natural makeup business.
“Traditional direct marketing companies nickel and dime their distributors with hidden costs and confusing commission plans. They use old fashioned multi-level marketing methods that make money for the company at the expense of distributors. We decided to offer our distributors a guaranteed 40% commission on every product without forcing them to spend money on inventory. It’s all about sharing the wealth. Unlike big direct-marketing companies, we offer our products for full retail value online, but we also drive traffic to our distributors by allowing them to offer our products for 25% less than our official retail prices. This way our customers can try products by buying them direct from our website, but once they fall in love with the products, they can save 25% by finding a Youthful Trends Product Specialist in their area. It’s a win–win situation for consumers and distributors. This is a new approach to direct marketing,” says Wayne Perry, CEO of Youthful Trends.
According to Perry, Youthful Trends is the first direct-marketing cosmetic to incorporate “brick and mortar” retailers into their business model. While traditional direct marketing cosmetic companies such as Avon or Mary Kay, sell products exclusively through distributors, Youthful Trends strategically offers a small group of products to traditional retailers, in hopes of driving traffic to their distributors.
“By offering our flagship products in mainstream distribution, we drive consumer interest to other products that aren’t offered in stores. When consumers purchase those products in stores, they look for other products that are only available through our distributors. The most important thing about Youthful Trends is the quality and uniqueness of our products. If our products weren’t the best, our business model would be irrelevant. We offer 100% natural cosmetics and beauty products that are better than any other brand. Our mineral makeup is the lightest and most natural, but we also offer innovative anti-aging products that lead the industry. Many companies offer excellent mineral makeup, but we invent new innovations that go far beyond traditional cosmetics. By offering these exclusive innovations through traditional retailers, both sides of our business make money. Retailers make high margins on uniquely exclusive products, while our distributors get numerous leads for products not available in stores,” says Perry.
Youthful Trends presently has a handful of exclusive product specialists in 11 states, but distribution is growing weekly. So far the response from aspiring women entrepreneurs has been very upbeat, and the company plans to expand their product line to meet the growing demand.
“I’m having my first Youthful Trends party in July and I can’t wait. I got the Platinum kit so I could show the whole product line to my friends. I discovered Youthful Trends when I bought their caffeinated makeup primer on Amazon and I fell in love with it. Their makeup primer is so good that I got hooked right away. I looked up the rest of their products on the web and that’s when I discovered they were looking for distributors, says Daryll Deneault, the first Youthful Trends Product Specialist in upstate New York.
Dozens of aspiring entrepreneurs like Daryll have taken advantage of the Youthful Trends business model in hopes of weathering these tough economic times, thanks to an affordable way to start their own natural cosmetic business.
“The platinum kit has samples of everything that will last through hundreds of potential customers, and they also supply disposable kabuki brushes so my customers can try the products on the spot. I’ve gotten a couple hundred dollars in orders already and I haven’t even had my first party. I also got hundreds of dollars in free makeup with the kit, so I already made my money back. My first party is filled with 13 women and I’m working on a second party that’s already half filled. I’m already making good money and it doesn’t interfere with my full time job,” says Daryll.
The first mainstream cosmetic product offered by Youthful Trends is their highly acclaimed caffeinated makeup primer. This unique water based spray is purported to fill lines and imperfections while flawlessly adhering makeup to the face, far beyond traditional primers offered by brands such as NARS and Bare Escentuals.
“We sent over 100 units to independent beauty bloggers around the country and the results have been fantastic. Women instantly fall in love with our new makeup primer because it really works. In fact, many professional makeup artists say our primer is the answer to the demanding constraints of the new high definition cameras that plague professional performers. Not only does our new primer make any makeup look flawless, but it also reduces facial sweating and depletes the fine lines and imperfections shown on modern high definition cameras,” adds Perry.
To find out more, visit the official Youthful Trends website.
# # #