"Everyone's A Model" - e.l.f. Makeup & Cosmetics Announces Contest for a Chance to Win a Trip to NYC

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e.l.f. Cosmetics celebrates second annual model search with the Everyone's A Model contest, an exciting opportunity to win fabulous prizes by choosing the three favorite makeup products of Beauty At All Ages semifinalists.

In conjunction with the popular Beauty At All Ages 2011 model search, e.l.f. Cosmetics will be hosting the accompanying Everyone’s a Model contest, allowing anyone to join in on the fun of the nationwide model hunt. Participants wishing to join the contest can do so by simply purchasing 3 makeup products from eyeslipsface.com from now until March 25th, 2011.

The contest was developed to be effortless to participate in, allowing everyday customers to be eligible by simply shopping at the e.l.f. Cosmetics website and picking three products. Visitors will find e.l.f.’s quality and affordable products including their 100% natural Mineral Makeup, their professional Studio Makeup line, and everyday e.l.f. Essentials products. As part of the Beauty At All Ages 2011 model search, the four semi-finalists will choose three of their favorite e.l.f. products (1 eye makeup product, 1 face makeup product, and 1 lips makeup product). If an e.l.f. customer has purchased any of the four favorite combinations, they will be entered to win and an official winner will be selected at random. The lucky customer will be notified by March 31st, 2011.

e.l.f. Cosmetics developed the prize so the winner can live “a day in the life” of a high-end model. The winner will receive a roundtrip flight and one-night hotel stay in New York City to visit the makeup company office for a tour to learn more about the company and its product. During their stay, the winner will receive a complete professional makeover as well as a behind-the-scenes look at the face of e.l.f. photo shoot . The winner will also get to meet and have lunch with the lead Creative Officer and Makeup Artist of the company, Achelle Dunaway. As an added bonus, the winner will take an e.l.f. gift bag worth $125 back home. The complete winning package is valued at $1,200.

The Beauty At All Ages model search is in its second year and turns to regular e.l.f. customers to enter to become the next face of the world recognized makeup brand. Partnering with Explore Modeling, a leading casting and modeling agency, four finalists will enjoy a professional makeup photo shoot where one winner will be selected. There are four categories for the model search – Teens, 20s, 30s, and 40s+ which covers the wide demographics of customers who use e.l.f. makeup and cosmetics products. The winner of the model search will be announced a few weeks after the winner of Everyone’s a Model contest.

No purchase is necessary to enter the contest. For a complete set of rules for the Everyone’s a Model contest, please visit http://www.eyeslipsface.com/everyones-a-model link for details.

About e.l.f. Cosmetics:

EyesLipsFace.com was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand’s introduction over six years ago, the e.l.f. Cosmetics website has grown to include over 2 million members and has become a global source for savvy beauty consumers looking for superior quality cosmetics, professional expert tips and valuable feedback.

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Achelle Dunaway
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