e.l.f. Cosmetics Set to Release Fully Interactive Mobile Site

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Eyes Lips Face announces the release of http://elfit.us, the new innovative offering that allows users to explore e.l.f. beauty products through an interactive mobile site.

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Eyes Lips Face, one of the most forefront cosmetic brands in digital initiatives, has just announced the release of the Digital Sales Assistant mobile site to help shoppers research their makeup products right at the place of purchase using their mobile devices. All smartphones with internet and SMS messages capabilities such as the iPhone, Android, and Blackberry can connect to the mobile-friendly site to find product descriptions, reviews, videos, press and recommended products. The interactive site, http://elfit.us/, was released on June 1st, 2011.

Users will be able to text keyword “BEAUTY” to 96362 to receive a URL link to the mobile site. Once reaching the mobile-friendly site, the user will be prompted to enter the product item #. Users will then land on a product page full of reviews, directions, videos, press and even other recommended products. Each product page will feature dynamic video with tips and directions on how to use the product, giving users an interactive experience with the product right at the store. All the information on the e.l.f. mobile site will be current, offering real-time information on Facebook “Likes”, ratings, and even recent press mentions. Standard message and data charges will apply.

The Digital Sales Assistant was designed to give shoppers all the information about e.l.f.’s cosmetic products from the convenience of their phones, leveraging e.l.f.’s digital assets with it’s in store presence. With this resource available at their fingertips, shoppers can easily research and find e.l.f. products that suit their needs before making a purchase. With the wide availability of mobile data services, users can easily get this information directly at the store, offering a revolutionary shopping experience.

The Mobile Digital Sales Assistant tool is the latest interactive initiative from the cutting-edge cosmetic company. e.l.f. prides itself in adopting new technology trends to better serve its young and tech-savvy demographic. The cosmetic giant has a strong presence on social media sites such as Facebook, YouTube, and Twitter in additional to its robust ecommerce site at http://www.eyeslipsface.com. The brand encourages and keeps a strong community of its makeup devotes by actively engaging them on their social media properties at http://www.facebook.com/elfcosmetics and on http://www.twitter.com/askelf.

The e.l.f. mobile experience will preview at Target stores nationwide starting June 2011. This mobile site was developed by Blueswitch.

About e.l.f. Cosmetics:
e.l.f. Makeup & Cosmetics was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand’s introduction over six years ago, the EyesLipsFace.com website (has grown to include over 2 million members and has become a global source for savvy beauty consumers looking for superior quality cosmetics, professional expert tips and valuable feedback.


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Achelle Dunaway
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