In Honor of the HD Transition, MAKE UP FOR EVER Celebrates Their HD Complexion Collection With an Enhanced Social Presence Online

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Created to meet the demands of new digital imagery and high definition techniques, MAKE UP FOR EVER developed their HD Complexion collection. Whether a desperate or real life housewife, women everywhere want to look absolutely flawless on screen or off. MAKE UP FOR EVER consulted with film and television technicians to create a unique collection of HD-ready products that correct and perfect the skin yet remain invisible to high definition cameras as well as the naked eye. To celebrate the HD Generation, MAKE UP FOR EVER has enhanced their social presence online.

MAKE UP FOR EVER HD-Generation

Created to meet the demands of new digital imagery and high definition techniques, MAKE UP FOR EVER developed their HD Complexion collection. Whether a desperate or real life housewife, women everywhere want to look absolutely flawless on screen or off. MAKE UP FOR EVER consulted with film and television technicians to create a unique collection of HD-ready products that correct and perfect the skin yet remain invisible to high definition cameras as well as the naked eye.

Flawless skin starts at the base, especially when your skin is being magnified in high definition. High definition imagery shows pictures that are 6x sharper than what the human eye sees. Fine lines and wrinkles, skin imperfections, shine, make up mistakes and incorrectly matched foundation can all be painfully obvious under the high definition lens. To counter such unforgiving technology, make up must provide full coverage yet appear sheer and natural and be true to color. To fulfill all these needs, MAKE UP FOR EVER developed their HD Complexion collection.

HD Elixir: Dry, flaky skin is never attractive, but when magnified in high definition format, it becomes unacceptable and makes applying make up a challenge. Created to instantly increase skin's moisture to create a perfectly smooth palette for HD Complexion make up, HD Elixir boosts skin's moisture a whopping 520% after 15 minutes and continues to hold in moisture at 430% after one hour. In addition to the instant surge of moisture, HD Elixir also restores skin's radiance and erases signs of fatigue, actually firming and giving skin a smooth and soft texture.

HD Microperfecting Primer: The light, oil-free formula acts as a preparation product that creates a protective film on the skin's surface and operates as a shield, preventing the foundation from penetrating the skin. Dermatologically tested to be safe for all skin types, it also helps stabilize foundation to be more long-lasting and more evenly applied. Nourishing ingredients act as moisturizers to protect skin from dryness, providing a well balanced canvas for foundation application. Available in neutral plus 6 color correcting shades.

HD Invisible Cover Foundation: HD Invisible Cover Foundation covers skin imperfections yet remains invisible to the eye on screen or in real life. This invisible coverage formula has been tested by professionals in front of high definition cameras, and by real women in every type of light. An oil-free, lightweight liquid formula with an extremely smooth texture, it is enhanced with tiny light refractors that veil imperfections, creating a soft focus effect to skin. It is formulated to neutralize shine while nourishing skin and protecting from dryness. Available in 25 shades to match all skin tones.

HD Microfinish Powder: HD Microfinish Powder is a universal, translucent powder that finishes off every look on every skin tone with sheer flawlessness and a "soft focus" effect. The inimitable formula is incredibly soft and satiny and uses ultra fine, round micro-particles made of 100% Mineral Silica Powder, to mask lines and imperfections for a perfect, radiant complexion on screen and in real life. It not only sets foundation and slightly mattifies the skin, but completely evens out the complexion for a glowing, radiant look. Dermatologically tested, HD Microfinish Powder is completely talc free and paraben free and will not dehydrate skin. 100% Mineral Silica Powder makes it safe for even sensitive skin types.

To complement the transition to HD, MAKE UP FOR EVER is also enhancing their presence in the social space! They've launched a new Twitter account and Facebook page to offer their fans greater insight into the brand. From the most delicate look to the most powerful statement, welcome to the world of MAKE UP FOR EVER.

MAKE UP FOR EVER is available at Sephora.

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Gina Pallozzi

Gina Pallozzi
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