Makeup Gourmet's New Website Launch Puts Customer First

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Makeup Gourmet's new website offers an unrivaled customer experience for online cosmetic consumers. The core to Makeup Gourmet's service centric business strategy is clearly expressed in its brand mantra – 'How to Apply | What to Buy' – unequivocally placing client satisfaction first.

How to Apply | What to Buy

The new Makeup Gourmet website puts our customers in the driver's seat to control the rate of information they desire, making each transaction more relevant.

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Makeup Gourmet's newly launched website raises the bar for online cosmetic information and product opportunities, combining how-to-apply video tutorials with outstanding value-for-money products exclusively available only on Makeup Gourmet.

This remarkable evolution moves the highly successful 'Makeup Gourmet Show' from cable television to center stage on the Internet, fulfilling its customer centric brand mantra: 'How to Apply | What to Buy'.

According to Makeup Gourmet Founder & CEO, Chris Scott, new highlights include high definition video (HD) for crisp visuals; a wider range of models both in terms of age and ethnic origin, and an expanded product line. Combined it creates a better representation of real life for individuals looking for the right cosmetics, and it assist viewers select exactly what they need to recreate a specific 'look'.

"The concept is to present a wide range of detail and user generated and oriented content, break it down into step-by-step videos, and help the viewer make informed purchasing decisions. Buying makeup is an overwhelming experience for most consumers," Mr Scott, said. “The new Makeup Gourmet website puts our customers in the driver's seat to control the rate of information they desire, making each transaction more relevant."

“Makeup application is purely visual, so the site mirrors that need and is also purely visual," he added.

Another unique aspect is called 'One Minute Makeup', where each individual look is broken down into a series of shorter videos.

According to Mr Scott, this empowers viewers with only original and relevant content, so no time is wasted on multiple searches for both application information and then makeup. Under each short video is a selection of products to recreate that part of a look. Makeup Gourmet only features tried and trusted brands, and the site intuitively guides users to personally matched product deals for purchase.

The Makeup Gourmet website serves as a 24-hour online beauty support system to guarantee customer satisfaction.

Mr Scott said: "This brings to fruition an idea I conceived eight years ago. I waited until HD content delivery on the Internet became a reality to fulfill my vision. Delivering content in a dynamic and innovative way is what Internet consumers demand today; I am excited to see the response on social media to the new Makeup Gourmet website."

Before the end of 2011 the Makeup Gourmet website will roll out releases two and three. Future additions include a personalized free member’s area for customers to story their favorite content; and creative contests where consumers are eligible to win an exciting range of products and services.

About Makeup Gourmet
Makeup Gourmet’s brand mantra is 'How to Apply | What to Buy', created by its San Francisco-based Founder and CEO Chris Scott. He is also the author of the 'Cosmetic Counter Survival Guide: How to Buy the Right Skin Care and Makeup', and creator/host of the Comcast produced TV show 'Makeup Gourmet'. Prior to starting Makeup Gourmet, Mr Scott was a leading Chanel Beaute national artist for over two decades. The company’s MUG Shot Studios in downtown San Francisco provides production space and services to the makeup, fashion, video and photography industries. He also currently teaches fashion makeup at the Academy of Art University.


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